Editing Action Man (section)

===Hasbro relaunch===
The military style Action Man toys made a brief resurgence in the early 1990s, but between 1995 and 2006 Hasbro used the name without any military theme as a modern adventurer complete with arch-enemies Dr. X and Professor Gangrene. Marketing changed from producing a basic figure with the option to buy several different outfits to each product being its own stand-alone figure, with included accessories such as an outfit and equipment for a given "mission". This specialisation together with improved production techniques led to figures with built-in abilities, such as karate moves or a working blowpipe. {{citation needed|date=February 2024}}

A tie-in [[Action Man (1995 TV series)|''Action Man'']] animated series was produced but was only available on video in the UK, because of broadcast rules about advertising to children: a toy could follow a TV production but not the other way around.<ref>Ian Harrison ''Action Man – The Official Dossier''</ref>

A 3 3/4 inch sized Action Man was sold in 2004 as part of a G.I. Joe 'Night Force' set sold exclusively at the Toys 'R' Us chain of stores in the United States.<ref>{{Cite web|url=https://www.yojoe.com/action/04/actionman.shtml|title=Action Man (v1) G.I. Joe Action Figure - YoJoe Archive|website=yojoe.com}}</ref>