Editing Alexa Internet (section)

=== 2000–2009 ===
Alexa began a partnership with [[Google]] in early 2002 and with the web directory [[DMOZ]] in January 2003.<ref name="about">{{cite web |title=About Alexa Internet |url=https://www.alexa.com/company |url-status=dead |archive-url=https://web.archive.org/web/20091007102542/https://www.alexa.com/company |archive-date=October 7, 2009 |access-date=October 9, 2009}}</ref> In December 2005, Alexa opened its extensive [[Search engine indexing|search index]] and [[Web crawler|Web-crawling]] facilities to third-party programs through a comprehensive set of [[Web service]]s and [[Application programming interface|APIs]]. These could be used, for instance, to construct [[vertical search]] engines that could run on Alexa's servers or elsewhere. In May 2006, Google was replaced by [[Bing (search engine)#Windows Live Search|Windows Live Search]] as a provider of search results.<ref>{{cite web|url=http://www.infoworld.com/t/data-management/amazon-dumps-google-windows-live-156|title=Amazon dumps Google for Windows Live|author=Elizabeth Montalbano|date=May 1, 2006|publisher=Infoworld|access-date=November 6, 2011|archive-date=February 17, 2013|archive-url=https://web.archive.org/web/20130217025330/http://www.infoworld.com/t/data-management/amazon-dumps-google-windows-live-156|url-status=live}}</ref> In December 2006, Amazon released Alexa Image Search. Built in-house, it was the first major application built on the company's Web platform. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce the size of embedded graphs in [[Adobe Flash|Flash]], and add mandatory embedded BritePic advertisements.

In April 2007, the company filed a lawsuit, ''Alexa v. Hornbaker,'' to stop [[trademark infringement]] by the Statsaholic service.<ref>{{cite web|url=http://i.i.com.com/cnwk.1d/i/z/200701/show_case_doc-1.pdf|title=Northern California District Federal court Case number&nbsp;— C 07-01715 RS|archive-url=https://web.archive.org/web/20070422113607/http://i.i.com.com/cnwk.1d/i/z/200701/show_case_doc-1.pdf|archive-date=April 22, 2007|url-status=dead|access-date=April 19, 2007}}</ref> In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit and that the primary purpose of his site was to display graphs that were generated by Alexa's servers.<ref>{{cite web|url=https://www.zdnet.com/article/amazon-sues-alexaholic-everyone-loses/|title=Amazon sues Alexaholic...everyone loses!|author=Alan Graham|date=April 18, 2007|publisher=ZDnet|access-date=March 14, 2016|archive-date=August 5, 2020|archive-url=https://web.archive.org/web/20200805092117/https://www.zdnet.com/article/amazon-sues-alexaholic-everyone-loses/|url-status=live}}</ref> Hornbaker had removed the term ''Alexa'' from his service name on March 19, 2007.<ref>{{cite web|url=http://mashable.com/2007/04/19/amazon-sues-alexaholic...web-as-platform-is-bullsht/|title=Amazon sues Statsaholifghkhc...Web as Platform is Bullsh*t|author=Pete Cashmore|date=April 19, 2007|publisher=Mashable|access-date=February 14, 2013|archive-date=March 22, 2020|archive-url=https://web.archive.org/web/20200322214205/https://mashable.com/2007/04/19/amazon-sues-alexaholic...web-as-platform-is-bullsht/|url-status=live}}</ref> On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers and that the service would be deprecated or discontinued for existing customers on January 26, 2009.<ref>{{cite web|url=http://www.techflash.com/Report_Amazon_pullling_plug_on_Alexa_Web_Search35187569.html|title=Amazon pulling plug on Alexa Web Search|author=John Cook|date=November 27, 2008|archive-url=https://web.archive.org/web/20081203233157/http://www.techflash.com/Report_Amazon_pullling_plug_on_Alexa_Web_Search35187569.html|archive-date=December 3, 2008|url-status=live|access-date=November 27, 2008}}</ref> Thereafter, Alexa became a purely analytics-focused company.

On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user, [[bounce rate]] (the rate of users who come to and then leave a webpage), and user time on the [[website]].<ref>{{cite web|url=http://awis.blogspot.com/2009/03/pardon-our-dust.html|title=Pardon our dust|author=Geoffrey Mack|date=March 31, 2009|publisher=Alexa Internet|access-date=November 6, 2011|archive-date=April 4, 2009|archive-url=https://web.archive.org/web/20090404132442/http://awis.blogspot.com/2009/03/pardon-our-dust.html|url-status=live}}</ref> In the following weeks, Alexa added more features, including visitor demographics, [[clickstream]], and web search traffic statistics.<ref>{{cite web|url=http://awis.blogspot.com/2009/04/more-new-alexa-features-demographics.html|title=More New Alexa Features: Demographics, Clickstream, Search Traffic|author=Geoffrey Mack|date=April 14, 2009|access-date=October 9, 2009|archive-date=April 17, 2009|archive-url=https://web.archive.org/web/20090417044759/http://awis.blogspot.com/2009/04/more-new-alexa-features-demographics.html|url-status=live}}</ref>