Editing Alienware (section)

===Acquisition by Dell===
[[Dell]] had considered buying Alienware as early as 2002, but did not go through with the purchase until March 2006.<ref>{{Cite web |title=Dell Buys Alienware |url=http://www.dailytech.com/Dell+Buys+Alienware/article1381.htm |website=DailyTech.com |access-date=2015-11-04 |last=Nguyen |first=Tuan |date=2006-03-22|archive-url=https://web.archive.org/web/20151105065450/http://www.dailytech.com/Dell+Buys+Alienware/article1381.htm|archive-date=2015-11-05 |url-status=dead}}</ref><ref name=":0">{{Cite web |title=It's Official: Dell Beams Up Alienware |url=https://www.pcmag.com/article2/0,2817,1941376,00.asp |website=[[PCMag]] |access-date=2015-11-04 |date=2006-03-22 |last=Hachman |first=Mark}}</ref> As a subsidiary of Dell, Alienware retains control of its design and marketing while benefiting from Dell's purchasing power, economies of scale, and supply chain, which lowered its operating costs.<ref name=":0" />

Initially, Dell maintained its competing [[Dell XPS|XPS]] line of [[gaming PC]]s, often selling computers with similar specifications, which may have hurt Alienware's market share within its market segment.<ref>{{Cite web |title=Dell XPS phase-out symptomatic of declining PC gaming sector (updated) |url=https://arstechnica.com/gaming/2008/05/dell-xps-phase-out-symptomatic-of-declining-pc-gaming-sector/ |website=Ars Technica |access-date=2015-11-04 |last=Hruska |first=Joel |date=2008-05-13}}</ref><ref name="XPSScaleDown" /> Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down, and the desktop line was eliminated, leaving only XPS notebooks,<ref name="XPSScaleDown">{{cite web |last=Shaun |first=McGlaun |title=Report: Dell Axes XPS Line in favour of Alienware Gaming PCs |website=Daily Tech |date=2008-05-13 |url=http://www.dailytech.com/Report+Dell+Axes+XPS+Line+in+Favor+of+Alienware+Gaming+PCs/article11766.htm |access-date=2012-11-04 |archive-url=https://web.archive.org/web/20140314003511/http://www.dailytech.com/Report+Dell+Axes+XPS+Line+in+Favor+of+Alienware+Gaming+PCs/article11766.htm |archive-date=2014-03-14 |url-status=dead}}</ref> but XPS desktop models had returned by the end of the year.<ref>{{Cite web |title=Dell Studio XPS review: Dell Studio XPS|url=https://www.cnet.com/reviews/dell-studio-xps-review/|website=PCNet|access-date=2022-11-29|date=2008-11-19 |last=Brown |first=Rich}}</ref>
Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.<ref name="WSJ">{{cite news |last=Scheck |first=Justin |title=Dell Tries to Revive Its Game PCs |url=https://www.wsj.com/articles/SB121063491209086661?mod=googlenews_wsj|newspaper=Wall Street Journal |date=2008-05-13}}</ref><ref>{{Cite web |title=Desktop Computers & All-in-One PCs |url=http://www.dell.com/en-us/shop/category/desktops#!all-in-one-desktops |website=Dell |access-date=2015-11-04}}</ref> On June 2, 2009, The M17x was introduced as the first Alienware/Dell branded system. This launch also expanded Alienware's global reach from six to 35 countries while supporting 17 different languages.<ref>{{Cite web |title=Alienware Plans Worldwide Expansion; Layoffs, Too |url=https://www.pcmag.com/article2/0,2817,2343697,00.asp |website=PCMag |access-date=2015-11-11 |date=2009-03-23 |last=Hachman |first=Mark}}</ref>