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Allocative efficiency
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=== A numerical example of allocative efficiency === Allocation efficiency occurs when there is an optimal distribution of goods and services, considering consumer's preference. When the price equals marginal cost of production, the allocation efficiency is at the output level. This is because the optimal distribution is achieved when the marginal utility of good equals the marginal cost. The price that consumer is willing to pay is same as the marginal utility of the consumer. [[File:Allocative-efficiency-numbers.png|thumb|370x370px|Allocative Efficiency example ]] From the graph we can see that at the output of 40, the marginal cost of good is $6 while the price that consumer is willing to pay is $15. It means the marginal utility of the consumer is higher than the marginal cost. The optimal level of the output is 70, where the marginal cost equals to marginal utility. At the output of 40, this product or service is under-consumed by the society. By increasing the output to 70, the price will fall to $11. Meanwhile, the society would benefit from consuming more of the good or service.
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