Editing Anchor text (section)

===Terminology===
There are different classifications of anchor text that are used within the search engine optimization community such as the following:

;Exact match: An anchor that is used with a keyword that mirrors the page that is being linked to. Example: "[[search engine optimization]]" is an exact match anchor because it's linking to a page about "search engine optimization".
;Partial match: An anchor that is used with a keyword and a variation that mirrors the page that is being linked to. Example: "[[search engine optimization|different search engine optimization techniques]]" is a partial match, anchor text as it links to a broader concept (i.e. to the article about search engine optimization).
;Branded: A brand that is used as the anchor. "[[Wikipedia]]" is a branded anchor text.
;Naked link: A URL that is used as an anchor. "[[www.wikipedia.com]]" is a naked link anchor.
;Generic: A generic word or phrase that is used as the anchor. "[[Mystery meat navigation#"Click here"|Click here]]" is a generic anchor recommended against on grounds of [[usability]] and [[accessibility]].<ref name="MacDonald ">{{cite book |last1=MacDonald |first1=Diana |title=Practical UI Patterns for Design Systems: Fast-Track Interaction Design for a Seamless User Experience |date=25 June 2019 |publisher=Apress |isbn=978-1-4842-4938-3 |page=194 |url=https://books.google.com/books?id=E0efDwAAQBAJ&dq=%22Mystery+meat%22+web+design&pg=PA194 |access-date=23 January 2023 |language=en}}</ref><ref name=tech>{{cite web|url=https://www.w3.org/TR/WCAG10-HTML-TECHS/#link-text |title=HTML Techniques for Web Content Accessibility Guidelines 1.0 |publisher=W3.org |access-date=2014-07-11}}</ref> Other variations may include "go here", "visit this website", etc..
;Images: Whenever an image is linked, Google will use the [[Alt attribute|"alt" attribute]] as the anchor text.
;Empty: Whenever an image is linked, and the "alt" attribute is empty.
;Latent semantic indexing: [[Latent semantic indexing]] (LSI) is a method used by [[Google]] to determine similar keywords.