Editing Barnardo's (section)

==Communications==
Barnardo's has used advertising campaigns to raise public awareness of its work. A 2003 advert which featured a new-born baby with a cockroach crawling out of its mouth was banned by the [[Advertising Standards Authority (United Kingdom)|ASA]] after a storm of public protest.<ref>{{cite news|author=John Carvel, social affairs editor |url=https://www.theguardian.com/society/2003/nov/13/advertising.media  |title=Barnardo's ad provokes storm of protest &#124; Society |work=The Guardian |date= 13 November 2003|access-date=11 June 2010 | location=London| archive-url= https://web.archive.org/web/20100629042507/http://www.guardian.co.uk/society/2003/nov/13/advertising.media| archive-date= 29 June 2010 | url-status= live}}</ref><ref>{{cite news|url=https://www.independent.co.uk/news/media/barnardos-cockroach-adverts-banned-576199.html |archive-url=https://web.archive.org/web/20091119053510/http://www.independent.co.uk/news/media/barnardos-cockroach-adverts-banned-576199.html |url-status=dead |archive-date=19 November 2009 |title=Barnardo's cockroach adverts banned – Media, News |work=The Independent |date=10 December 2003 |access-date=11 June 2010 | location=London | first=Martin | last=Hickman}}</ref> In 2008 its ''Break the cycle'' TV advert featuring a girl being repeatedly hit around the head by her father prompted a number of complaints but was cleared by the ASA, which said the imagery was justified, given the context.<ref>{{cite news|author=Mark Sweney |url=https://www.theguardian.com/media/2008/dec/02/asa-advertising |title=ASA to investigate Barnardo's TV ad |work=The Guardian |date= 2 December 2008|access-date=11 June 2010 | location=London}}</ref><ref>{{cite news|author=Mark Sweney |url=https://www.theguardian.com/media/2008/dec/10/asa-advertising1 |title=Barnardo's ad cleared by ASA despite complaints |work=The Guardian |date= 10 December 2008|access-date=11 June 2010 | location=London}}</ref>

In 2009 [[Martin Narey]], then Chief Executive of Barnardo's, stated that he believed that more children should be taken into care. This statement caused considerable controversy, especially as historical references were made by journalists to Barnardo's original practice of "philanthropic abduction".<ref>{{cite news| url=https://www.theguardian.com/society/2009/sep/06/children-babies-parents-care-barnardos | location=London | work=The Guardian | first=Tracy | last=McVeigh | title=Take more babies away from bad parents, says Barnardo's chief | date=6 September 2009}}</ref><ref>{{cite news| url=https://www.telegraph.co.uk/news/politics/6146430/Barnardos-chief-Martin-Narey-calls-for-children-to-be-taken-away-from-failed-parents-at-birth.html | location=London | work=The Daily Telegraph | first=John | last=Bingham | title=Barnardo's chief Martin Narey calls for children to be taken away from 'failed' parents at birth | date=7 September 2009}}</ref> By 2012, there was little opposition to Narey's claim, which was publicly supported by the [[NSPCC]] and Action For Children, who called for an overhaul of the law on neglect.<ref>[http://www.nspcc.org.uk/news-and-views/our-news/nspcc-news/12-04-30-returning-home-from-care/children-returning-home-from-care_wda89071.html Children in care being returned to abusive homes] – NSPCC</ref>