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Binary opposition
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==In relation to logocentrism== Logocentrism is an idea related to binary opposition that suggests certain audiences will favor one part of a binary opposition pair over the other. This favoritism is often most strongly influenced by readers' cultural backgrounds. An example of such logocentrism is the strong patriarchal themes in 'The Women and the Pot', an Amharic folktale that tells the story of two women who are upset at their diminished role in society, and who consequently go to their King for help. He effectively conveys the message that women cannot be relied upon to take on a greater role in society, which becomes the moral of the tale. Prasad explains this idea: "The logocentric value is seen through the 'Eternal Knowledge'—the naturalness of male superiority—that is conveyed through the folktale. The hidden a priori binary opposition is 'Man over Woman'."<ref name="auto">{{cite journal|last1=Prasad|first1=A|title=8. Logocentrism and a priori Binary Opposition vis-a-vis Women. Politics in Ethiopia Folktales- A Study of Selected Ethiopian Folktales|journal=Fabula|volume=48|issue=1–2|page=108}}</ref> In relation to the cultural heritage of an audience having an influence on their unconscious preference for one part of binary opposition, Prasad says; "By way of studying a selection of Ethiopian folktales, the paper uncovers the presence of logocentrism and a priori binary opposition being at work in Ethiopian folktales. These two elements attempt to endorse and validate the 'given' subservient position of women in society".<ref name="auto"/>
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