Editing BoA (section)

===2004–2008: New image, foray into China, and creative control===
Her third Japanese studio album, ''[[Love & Honesty]]'' (January 2004) was a musical "change in direction": it contained a rock-dance song ("[[Rock with You (BoA song)|Rock with You]]") and "harder" R&B.<ref name="MTVBio" /><ref name="peoplesdaily">{{cite web|date=October 11, 2004|title=圖文: 寶兒亞洲最能抓錢 17歲少女去年席卷6.5億元|trans-title=BoA, Asia's Most Lucrative 17-Year-Old Girl, Swept Up 6.5 Billion Yuan Last Year|url=http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|url-status=dead|archive-url=https://web.archive.org/web/20100504174745/http://ent.people.com.cn/BIG5/80644/80651/81827/5643883.html|archive-date=May 4, 2010|access-date=January 23, 2009|work=[[People's Daily]]|publisher=[[Central Committee of the Chinese Communist Party]]|language=zh}}</ref> Though the album failed to match ''Valenti'' in sales, it topped the Oricon chart for two weeks and became RIAJ-certified triple-platinum.<ref>{{cite web|publisher=[[RIAJ]]|title=BoA's Love & Honesty certification|url=http://www.riaj.or.jp/data/others/gold/200401.html|access-date=August 15, 2008}}</ref> In support of the album, BoA held a tour, ''Live Concert Tour 2004: Love & Honesty'', spanning nine performances and attracted approximately 105,000 attendants.<ref>{{cite web|last=Kim|first=Sun-woo|date=April 19, 2004|title=Middle-Aged Men and Women Also Cheer For Boa|url=http://english.donga.com/srv/service.php3?bicode=130000&biid=2004042008608|url-status=live|archive-url=https://web.archive.org/web/20211230084938/https://www.donga.com/en/List/article/all/20040419/234558/1|archive-date=December 30, 2021|access-date=October 8, 2008|work=[[The Dong-A Ilbo]]|publisher=[[The Dong-a Ilbo|Donga Ilbo Co.]]}}</ref><ref name="boaprofile" /> In contrast with ''1st Live Tour'', which "emphasized exotic Asian design", the ''Love & Honesty'' tour had an "outer-space, sci-fi" theme; among the props were a three-storey-high [[Spacecraft|space ship]] and the robot [[Asimo]]. Her first [[compilation album]], ''[[Best of Soul]]'' (February 2005), however, sold over a million copies, making BoA the first non-Japanese Asian singer to have two million-selling albums in Japan.<ref name="BoAmillion" /> It remained the last album by a foreign artist to have sold over a million copies in Japan for 16 years, until [[BTS]] in 2021.<ref>{{cite web |date=January 6, 2022 |title= |script-title=ja:BTS、ベスト盤がミリオン突破 海外男性アーティストとしては17年9ヵ月ぶり【オリコンランキング】 |url=https://www.oricon.co.jp/news/2220167/full/ |url-status=live |archive-url=https://web.archive.org/web/20220106222701/https://www.oricon.co.jp/news/2220167/full/ |archive-date=January 6, 2022 |access-date=January 9, 2024 |publisher=Oricon News |language=ja}}</ref>

BoA reinvented her image for her fourth and fifth Korean albums, ''[[My Name (BoA album)|My Name]]'' (June 2004) and ''[[Girls on Top (album)|Girls on Top]]'' (June 2005), shedding the "cute" and "youthful" style that had characterized previous years and adopted a more "sexy" and "sultry" look.<ref name="MTVK" /> The sales of BoA's Korean albums began to decline: ''My Name'' sold 191,000 units and became the eleventh-best-selling South Korean album in 2004<ref>{{cite web|url=http://www.miak.or.kr/stat/kpop_2004.htm|title=2004 Music Sales|publisher=Music Industry Association of Korea|access-date=January 8, 2009|archive-url=https://web.archive.org/web/20080801080645/http://www.miak.or.kr/stat/kpop_2004.htm <!-- Bot retrieved archive -->|archive-date=August 1, 2008|language=ko}}</ref> while ''Girls on Top'' ranked fourteenth in 2005 with 113,000 units sold.<ref>{{cite web|url=http://www.miak.or.kr/stat/kpop_2005.htm|title=2005 Music Sales|publisher=Music Industry Association of Korea|language=ko|archive-url=https://web.archive.org/web/20080801080650/http://www.miak.or.kr/stat/kpop_2005.htm <!-- Bot retrieved archive -->|archive-date=August 1, 2008|access-date=January 8, 2009}}</ref> In September 2004, BoA instigated controversy in Japan when she donated [[South Korean won|₩]]50 million to a memorial project for [[Korean independence movement|Korean independence]] activist and nationalist [[An Jung-geun]].<ref>{{cite web|url=http://www.chosunonline.com/article/20040909000014&usg=ALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|title=Persons such as BoA donate 50 million won to An Jung-geun Memorial Foundation|date=September 9, 2004|access-date=October 8, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135453/http://www.chosunonline.com/article/20040909000014%26usg%3DALkJrhjCHK_Db0h55JvekBUAe9UCNmD1BA|archive-date=December 16, 2008}}</ref><ref>{{cite web|url=http://www.chosunonline.com/article/20040910000036&usg=ALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|title=BoA's public relations of "Doma Ahn Joong Keun" evoke a sensitive reaction in Japan|date=September 10, 2004|access-date=October 8, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20081216135458/http://www.chosunonline.com/article/20040910000036%26usg%3DALkJrhgPbOsOcfkZzBpRbu2tmVRHaxyuCw|archive-date=December 16, 2008}}</ref>

Her fourth Japanese studio album, ''[[Outgrow]]'', (February 2006) reached the number-one spot on the Oricon chart for its first week of release, making it her fourth consecutive original Japanese album to do so. With 220,000 copies sold, it became her lowest-selling first-week debut for a studio album at that point.{{refn|The first-week sales of ''Listen to My Heart'' were approximately 230,000 units,<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2002&month=3&week=4&submit5.x=20&submit5.y=18|title=Album Rankings for the Fourth Week of March 2002|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref> those of ''Valenti'' 615,000,<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2003&month=2&week=2&submit5.x=19&submit5.y=14|title=Album Rankings for the Second Week of February 2003|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref> and those of ''Love and Honesty'' 296,000.<ref>{{cite web|url=http://www.oricon.co.jp/search/result.php?kbn=ja&types=rnk&year=2004&month=1&week=4&submit5.x=23&submit5.y=17|title=Album Rankings for the Fourth Week of January 2004|publisher=[[Oricon]]|access-date=December 15, 2008}}</ref>|group=note}} "[[Do the Motion]]", the first single from the album, reached the top spot, making her the fourth non-Japanese Asian to have a number-one single on the Oricon charts.<ref>{{cite web|date=April 5, 2005|title=First number-one! BoA Achieved an Exploit for the First Time in 21 Years!?|url=http://www.oricon.co.jp/news/ranking/4758/|url-status=live|archive-url=https://web.archive.org/web/20180728035738/https://www.oricon.co.jp/news/4758/|archive-date=July 28, 2018|access-date=November 26, 2008|publisher=Oricon|language=ja}}</ref> "[[Merry Christmas from BoA]]" (2005), the album's last single, was the singer's first digital single. That May, BoA renewed her contract with SM Entertainment until 2012. At the time it was noted that she had a shareholding in the company of 100,000 (Approximately worth $1m USD).<ref>{{cite web|url=http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|title=Kwon BoA renewed contract with SM Entertainment – Yummy Celebrities|work=yummycelebrities.com|url-status=dead|archive-url=https://web.archive.org/web/20110123111407/http://yummycelebrities.com/2006/05/18/kwon-boa-renewed-contract-with-sm-entertainment/|archive-date=January 23, 2011}}</ref> She performed "Everlasting", the image song for Roman Polanski's [[Oliver Twist (2005 film)]].<ref>{{Cite web |title=オリバー・ツイスト : 作品情報 |url=https://eiga.com/movie/1576/ |access-date=2024-05-07 |website=映画.com |language=ja}}</ref><ref>{{Cite web |title=BoA 「Everlasting」 |url=https://recochoku.jp/song/S20008191/ |access-date=2024-05-07 |website=recochoku.jp |language=ja}}</ref> She also voiced Heather the possum in the Korean and Japanese version of the animated film ''[[Over the Hedge]]''.<ref>{{cite news|date=August 8, 2006|title=Tetsuya Takeda, Yoshizumi Ishihara, Tomochika and BoA Make a Greeting on Stage|language=ja|publisher=[[Oricon]]|url=http://www.oricon.co.jp/news/movie/30805/|url-status=live|access-date=November 20, 2008|archive-url=https://web.archive.org/web/20211230110055/https://www.oricon.co.jp/news/30805/|archive-date=December 30, 2021}}</ref> On September 21, 2006, she released her first digital single in Korea, a Korean version of "[[Key of Heart / Dotch|Key of Heart]]". In support of ''Outgrow'', BoA launched a special [[Zepp]] tour, B0A The Live, on September 29, 2006, which lasted until October 29.<ref>{{cite web|archive-url=https://web.archive.org/web/20060903013221/http://www.avexnet.or.jp/boa/news.html|url=http://www.avexnet.or.jp/boa/news.html|title=News at BoA's Official website|date=August 22, 2008|access-date=November 5, 2015|publisher=[[Avex Trax]]|archive-date=September 3, 2006|language=ja}}</ref> She staged her first Christmas concert on December 7, 2006.

Three singles preceded BoA's fifth Japanese studio album, ''[[Made in Twenty (20)|Made in Twenty]]'' (January 2007): the Top 3 "[[Nanairo no Ashita (Brand New Beat)/Your Color]]," the Top 10 "Key of Heart", and the No. 2 hit "[[Winter Love]]". The album, which contained R&B and dance songs as well as ballads, debuted at the top of the weekly Oricon charts, making the album her sixth in a row to do so (including one compilation).<ref>{{cite web|url=http://english.chosun.com/w21data/html/news/200701/200701270002.html|title=It's Lonely at the Top: BoA Turns 20|date=January 27, 2008|publisher=[[The Chosun Ilbo]]|work=[[Digital Chosun]]|access-date=September 16, 2008|archive-url=https://web.archive.org/web/20080531073439/http://english.chosun.com/w21data/html/news/200701/200701270002.html <!-- Bot retrieved archive -->|archive-date=May 31, 2008}}</ref> Having previously compose the song "No More Make Me Sick" for ''Made in Twenty'',<ref>{{cite web|url=http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|title=My first song composed with a personal computer made me feel a sense of accomplishment because my efforts were well rewarded|publisher=[[Yahoo! Japan]]|date=January 11, 2007|access-date=January 2, 2008|language=ja|url-status=dead|archive-url=https://web.archive.org/web/20110722101609/http://magazine.music.yahoo.co.jp/pow/20070111_001/interview_003|archive-date=July 22, 2011}}</ref> BoA assumed creative control over her sixth Japanese album, ''[[The Face (album)|The Face]]'' (February 2008).<ref name="faceinterview">{{cite web|date=February 27, 2008|title=BoA "I Discuss Everything from a Secret Story about the Album's Production to an Unexpected Thing That Happened While Filming a PV!"|url=http://www.oricon.co.jp/music/interview/080227_03.html|url-status=dead|access-date=September 17, 2008|publisher=[[Oricon]]|language=ja|archive-date=September 28, 2015|archive-url=https://web.archive.org/web/20150928110056/http://www.oricon.co.jp/music/interview/080227_03.html}}</ref> The album debuted at the top of the weekly Oricon charts, making BoA one of only two artists in Japan to have six consecutive studio albums top the Oricon weekly charts (the other is [[Ayumi Hamasaki]], who has eight consecutive number-one albums).<ref>{{cite web|date=March 4, 2008|title=BoA Takes Sole Possession of 2nd Place of All Time. Brother and Sister of the Jackson Family Reach the Top 10 Together.|url=http://www.oricon.co.jp/news/confidence/52540/full/|url-status=live|archive-url=https://web.archive.org/web/20211230110833/https://www.oricon.co.jp/news/52540/full/|archive-date=December 30, 2021|access-date=December 11, 2008|publisher=[[Oricon]]|language=ja}}</ref> On June 9, 2008, BoA and nine other artists from around the world recorded an English cover of [[Wei Wei (singer)|Wei Wei]]'s "Dedication of Love". Produced by [[Roald Hoffmann]] and Brian Alan, the single was used to raise funds for victims of the [[2008 Sichuan earthquake|Sichuan earthquake]].<ref>{{cite web|date=June 4, 2008|title=Wei Wei Leads International Stars in 'Dedication of Love'; Proceeds to Go to Disaster Area|url=http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|url-status=live|archive-url=https://web.archive.org/web/20210804185736/http://ent.sina.com.cn/y/2008-06-04/00592047541.shtml|archive-date=August 4, 2021|access-date=September 29, 2008|work=Sina|publisher=[[SINA Corporation]]|language=zh}}</ref><ref>{{cite web|date=June 3, 2008|title=Wei Wei Sings an English Version of 'Dedication of Love' with Nine International Stars|url=https://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|url-status=live|archive-url=https://web.archive.org/web/20211214103659/http://www.chinanews.com.cn/yl/mxzz/news/2008/06-03/1270393.shtml|archive-date=December 14, 2021|access-date=August 29, 2008|work=China News|publisher=China News Service|language=zh}}</ref> But due to a tight schedule, BoA was pulled back from this project. Korean jewelry brand Ramee also released, "Ramee by BoA", a line of jewelry designed by the singer herself.<ref>{{cite news|url=http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|title='BoA Boss' Jewelry Brand Announced|access-date=November 21, 2008|agency=[[Agence France-Presse]]|date=March 24, 2008|publisher=[[Yahoo!|Yahoo! Korea]]|work=[[The Dong-A Ilbo]]|language=ko|url-status=dead|archive-url=https://web.archive.org/web/20081216141737/http://kr.news.yahoo.com/service/news/shellview.htm?linkid=16&articleid=2008032407480524910&newssetid=83|archive-date=December 16, 2008}}</ref>