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Boo.com
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=== Brand name === The brand name was initially suggested as Bo.com, which was inspired by the actress [[Bo Derek]]. The final domain name, Boo.com, was bought for $2500 from a dealer as the domain Bo.com was already in use.<ref name="Boo brand name">{{cite book|last1=Malmsten|first1=Ernst|last2=Portanger|first2=Erik|last3=Drazin|first3=Charles|title=Boo Hoo. A Dot.Com Story from Concept of Catastrophe|date=2001|publisher=Random House|location=London}}</ref>
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