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Buyer decision process
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===Information search=== {{update|section|date=October 2024}} The [[Information Search Process|information search]] stage is the next step that the customers may take after they have recognized the problem or need in order to find out what they feel is the best solution. The field of information has come a long way in the last forty years,{{when|date=October 2024}} and has enabled easier and faster information discovery.{{citation needed|date=October 2024}}<!--<ref>{{cite journal|last=Bunn|first=Michele D.|title=Taxonomy of Buying Decision Approaches |journal=Journal of Marketing|date=January 1993|volume=57|issue=1|pages=38β56|jstor=1252056|publisher=American Marketing Association|doi=10.2307/1252056}}</ref>--> Consumers can rely on print, visual, and/or voice media for getting information.
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