Editing C&C Group (section)

===C&C Television Corporation===
In America the company saw a chance to challenge soft-drink giants [[Coca-Cola]] and [[Pepsi-Cola]] with its own C&C Cola. An elaborate marketing scheme was launched in 1955, in connection with the television revival of theatrical motion pictures produced by [[RKO Radio Pictures]]. In December 1955 film executive Matty Fox arranged the $15,200,000 purchase of the RKO film backlog from studio owner General Teleradio.<ref>''Television Digest with Electronics Reports, Jan. 7, 1956, p. 3.</ref> C&C paid $12,200,000 immediately, with the remaining $3,000,000 to be paid within three years. C&C's broadcast activity became '''C&C Television Corporation''', with Fox as president and Erwin H. Ezzes as vice president and general sales manager; Fox and Ezzes had been executives at Motion Pictures for Television, a major syndicator of the early 1950s.<ref>''Motion Picture Herald'', "RKO Library in 40 Spots," May 19, 1956, p. 46.</ref> Fox invited 250 TV-station managers to Atlantic City, New Jersey, at his expense, to be his guests at a giant tradeshow. At this sales convention, Fox formally announced the availability of the C&C film library, and invited station representatives to sign contracts for their local markets.<ref>''Broadcasting/Telecasting'', "C&C Appointments Announced by Fox," January 23, 1956, p. 40.</ref>

[[File:Plaque 1 of 14. The Joyce Trail in Dublin city centre, Ireland.jpg|thumb|left|In 1988, 'Cantrell & Cochrane (Dublin) Limited' (as they were then known) sponsored the installation of the ''[[Joyce Trail plaques, Dublin|Joyce Trail]]'' art piece in [[Dublin]]]]
C&C Television reprinted the entire RKO library dating back to 1929, comprising 740 feature films and 924 short subjects, for nationwide syndication in the United States. All of the features now began with a "C&C Movietime" title card, and TV stations showing the films would interrupt the telecasts for commercial mentions of C&C Cola. Although the broadcast rights to the RKO library now belong to [[WarnerMedia]], licenses to the C&C prints were granted in perpetuity. Stations that bought 16mm prints of the C&C films in the 1950s continue to show them today.<ref>{{cite web|url=https://rec.arts.movies.past-films.narkive.com/og48C2Ov/c-c-television-corporation|title=C&C Television Corporation|publisher=Newspaper Archive|access-date=1 December 2019}}</ref>