Editing C7 Sport (section)

==Olympics coverage==
C7 continued to lose programming to Fox Sports; after the [[Super League war]] in 1997, C7 no longer had exclusive rights to NRL games, having to share them with Fox, and had totally lost the rights to the FA Premier League.

C7 began negotiations with Foxtel in order to make the channels available to a wider audience, but Foxtel refused to carry them. Foxtel claimed that C7 was an inferior service, for which Seven wanted an exorbitant price. C7 won two Federal Court actions backing their position, but Foxtel claims it acted in accordance with the Court's rulings. Seven won the right to put its programming on Foxtel's analog cable system, including its set-top boxes.

C7 still had the AFL and, crucially, had the rights to the [[2000 Sydney Olympics]]. Two more channels ("C7 Olympic" and "C7 Games") were set up, which would carry non-stop Olympic programming during the Games; the channels being made available to Austar and Optus customers at additional cost.<ref>{{cite news | newspaper =  [[Sydney Morning Herald]]  | title =  The $55 Question| first = Michael | last = Idato | department= The Guide | page = 2  | date = 14 August 2000 | access-date = 3 July 2010 | url = http://newsstore.fairfax.com.au/apps/viewDocument.ac?docID=news000814_0187_2660}}</ref> Foxtel and C7 negotiated access to Games content for Foxtel viewers.<ref>{{cite news | newspaper =  [[The Australian]]  | title =  Foxtel power play for AFL rights| first = Finola | last = Burke | page = 35  | date = 10 July 2000}}</ref>

C7 was later forced to give refunds to some customers after the Australian Competition and Consumer Commission ruled that they had misrepresented the C7 Olympic service by advertising that the service would carry all Australian men's and women's basketball games.<ref>{{cite news | newspaper =[[The Daily Telegraph]]  | title =  Games pay viewers get $20 back.| first = Peter | last = Mitchell | page = 3  | location = [[Sydney, Australia]] | date = 10 March 2001}}</ref>