Editing CHNO-FM (section)

==Big Daddy==
At 12:00 AM on January 1, 2006, with little or no warning, the station flipped to a [[variety hits]] format branded as ''Big Daddy 103.9'' with slogan ''"Playing Anything"'', ending another era of [[Top 40]] music in the Sudbury market. The last song on "Z" was "[[Lose Yourself]]" by [[Eminem]], while the first song on "Big Daddy" was "[[Start Me Up]]" by [[The Rolling Stones]].<ref>[https://www.sudbury.com/local-news/whos-your-daddy-208648 Who's your daddy?], ''sudbury.com'', January 2006</ref><ref>[https://cartt.ca/sudbury-gets-a-big-daddy/ Sudbury gets a Big Daddy], ''carrt.ca'', January 3, 2006</ref> General manager Darlene Palmer said the station wanted to offer Sudbury "music you can dance to, sing to, date to, divorce to." Some promotional [[commercial bumper|bumpers]] for the station featured a stiff-voiced character representing "Big Daddy" himself. The stiff-voiced character was replaced by a new one around the middle of 2008.

In the first quarter [[Bureau of Broadcast Measurement|BBM]] ratings for 2006, CHNO's first ratings book under the Big Daddy format, the station regained the #1 status in the Sudbury market for the first time since 1990. However, the move was controversial with some of the station's prior listeners, and in July 2006, just seven months after flipping CHNO to the adult hits format, Newcap applied to the CRTC for a new contemporary hit radio station in the Sudbury market. In the application, Newcap stated that its market research found that a contemporary hit radio station could only be profitable in the market as one station within an ownership cluster, and not as a standalone entity. However, the application was denied by the CRTC on July 12, 2007.<ref>[http://www.crtc.gc.ca/eng/archive/2007/db2007-229.htm Broadcasting Decision CRTC 2007-229]</ref>

The denial of the proposed [[contemporary hit radio|CHR/Top 40]] station also became controversial, in part because the station that was licensed, [[CICS-FM]], duplicated the format of an existing station in the market, Rogers' [[CIGM]]. In July 2008, however, Newcap announced a deal to acquire CIGM from Rogers in exchange for [[CFDR (AM)|CFDR]] in [[Halifax Regional Municipality|Halifax]]. Both CIGM and CFDR were the sole remaining AM stations in their respective markets, and in both cases the current owner already had the maximum permitted number of FM stations in the applicable market, whereas the acquirer only had a single FM station. Both companies applied to move the stations to FM as part of the trade.<ref>[http://www.northernlife.ca/News/LocalNews/2008/07-24-08-radio.aspx?NLStory=07-24-08-radio "Local country station will be converted to FM"], ''[[Northern Life (newspaper)|Northern Life]]'', July 24, 2008.</ref> This deal was approved on November 24, 2008.<ref>[http://www.crtc.gc.ca/eng/archive/2008/db2008-326.htm Broadcasting Decision CRTC 2008-326]</ref>

On June 25, 2009, Newcap received approval from the CRTC to increase CHNO-FM's effected radiated power from 11,000 watts to 100,000 watts, to increase the station's antenna height and to relocate the transmitter.<ref>[http://www.crtc.gc.ca/eng/archive/2009/2009-380.htm Broadcasting Decision CRTC 2009-380]</ref> On August 17, 2009, the station increased their power to 100,000 watts the same day CHNO-FM's sister station CIGM-FM began on-air tests at 93.5 FM.