Editing Chalmers Automobile (section)

===Hudson Motor Car Company===
Roscoe Jackson and Howard Dunham, two of [[Howard E. Coffin|Howard Coffin]]'s employees at [[Oldsmobile]], built a new lightweight car, the Model 20, intended to sell for under $1,000.{{R|Chrysler}} Still, Chapin and Coffin could not persuade Hugh Chalmers to join the project.{{R|Chrysler}}  Chalmers Motors' early success was due primarily due to Roy Chapin as Treasurer and general manager, and Howard Coffin as Chief Engineer.{{R|fall}}

On October 28, 1908, Chapin, Coffin, and others formed the [[Hudson Motor Car Company]] to pursue their desires to build a smaller car. Roscoe Jackson was married to the niece of Detroit department store mogul [[Joseph L. Hudson]]. Hudson invested $90,000 in the endeavor and gave the company his name.{{R|Chrysler}}
Hugh Chalmers was also a prominent investor in Hudson.{{R|lost}}

In 1909–10, Hugh Chalmers and his partners sold their shares in Hudson to Chapin, and Chapin sold his stake in Chalmers Motors to Hugh Chalmers.{{R|Zatz}} Hudson built a factory across the street from the Chalmers plant to be close to suppliers and the railroad.{{R|Zatz}}

In December 1909, the Chalmers and Hudson companies parted ways.{{R|Chrysler}} Chapin's concerns about the Chalmers firm's future were well-founded; over the next decade, the Hudson company prospered while the Chalmers company faltered.{{R|Chrysler}}