Editing Chessmaster (section)

===Branding===
The ''[[Chessmaster 2000]]'' developers aimed to anthropomorphize the game's chess engine with a mascot character to give players the feeling of a human opponent. The "Chessmaster" character on the game's packaging and title screens was a photo of actor [[Will Hare]] costumed to look like "a person, a wizard, a chessmaster!" rather than a "black box"<ref>{{cite web | url=https://www.vice.com/en/article/whats-mavis-beacon-up-to-these-days-nothing-shes-fake-926/ | title=What's Mavis Beacon up to These Days? Nothing. She's Fake | date=24 August 2015 }}</ref> The image became iconic, and the original photo remained part of the series' branding for 17 years.<ref>{{cite web | url=https://kotaku.com/the-life-and-death-of-pc-gamings-most-famous-cover-st-5939503 | title=The Life, and Death, of PC Gaming's Most Famous Cover Star | date=31 August 2012 }}</ref>