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Chester Cheetah
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===2003β2009: Jump to CGI=== In the United States in 2003, Chester was rendered as a [[Computer-generated imagery|computer generated]] character, but he continued to appear in his old animation style in other countries. In one specific 2006 commercial series, Chester emerged victorious over competitor Chef Pierre in a baking competition to develop Baked Cheetos. This resulted in an advertising campaign called Chester Goes Undercover, wherein Pierre steals the Baked Cheetos formula while wearing a shadow, and Chester pursues him by tracking down hints that point him in the direction of Pierre's goons, Twisty McGee, Flamin' Hot Fiona, and The Cruncher. When Chester confronted Chef Pierre, he gave the order for his operatives to show up, capture Pierre and his henchmen, and retrieve the stolen formula. There was an interactive web campaign associated with these commercials.
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