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Cocacolonization
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=== Late 1940s and the Cold War === The end of World War II marked up by widespread cocacolonization of Europe and [[Asia]]. In 1947, Coca-Cola bottling operations began in the [[Netherlands]], [[Belgium]], and [[Luxembourg]]; then [[Switzerland]], Italy, and France by 1949.<ref name=":2" /> Author Mark Gordon said, "American ideals were now being pushed on Europeans every time they sipped a bottle of Coke."<ref name=":2" /> By the early 1950s, there were 63 bottling plants expanding across three continents including the countries of: [[Egypt]], [[Iceland]], [[Iran]], [[West Africa]], and [[New Guinea]].<ref name=":4" /> Many US companies benefitted from expansion into Europe, including Coca-Cola. Through these foreign endeavours, the US was able to informally create a business and corporate empire via the expansion of several US companies.<ref>Wagnleitner, R. (2000). ''Coca-colonization and the Cold War: the cultural mission of the United States in Austria after the Second World War''. Univ of North Carolina Press.</ref> [[File:Coca-Cola does Chinese New Year.jpg|thumb|The Coca-Cola store in China helping to celebrate the New Year]] By the time of the Cold War, Coke met resistance in some countries. Italians kept from indulging in the soda.<ref name=":2" /> [[Austrians]] recognized the expansion of the company as an attempt to spread American culture and ideals overseas.<ref name=":1" /> In France, French communists spread awareness about Coca-Cola. They coined the term cocacolonization because they saw the spread of Coke in their country as an attempt to make it an American colony.<ref name=":3">{{Cite web|url=https://uramericansinparis.wordpress.com/2010/12/09/coca-colonisation-anti-american-sentiment-in-france/|title=Coca-Colonisation: Anti-American Sentiment in France|last=Long|first=Brennan|website=Americans in Paris, Fall 2010|access-date=2015-12-09|date=2010-12-09}}</ref> When the company attempted to open a bottling plant in the country, French Communists threatened to barricade [[Paris]] to keep Coke out.<ref name=":5">{{Cite web|title = Coca Cola in Paris: A Changing France|url = https://uramericansinparis.wordpress.com/2010/12/16/coca-cola-in-france/|website = Americans in Paris, Fall 2010|access-date = 2015-12-09|date = 2010-12-16}}</ref> To the French, the company represented [[Capitalism|capitalist]] America.<ref name=":5" /> At the fall of the [[Berlin Wall]], the end of Communism in Germany in November 1989, Coca-Cola handed out sodas.<ref name=":0" />
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