Editing Complementary good (section)

=== Example ===
In [[marketing]], complementary goods give additional [[market power]] to the producer. It allows [[vendor lock-in]] by increasing [[switching cost]]s. A few types of [[pricing strategies|pricing strategy]] exist for a complementary good and its base good:

*Pricing the base good at a relatively low price - this approach allows easy entry by consumers (e.g. low-price consumer printer vs. high-price cartridge)
*Pricing the base good at a relatively high price to the complementary good - this approach creates a barrier to entry and exit (e.g., a costly car vs inexpensive gas)