Editing Conn-Selmer (section)

===The H. & A. Selmer (USA) Company===
[[File:Selmer Bundy II Alto Sax.jpg|thumb|right|Selmer Bundy II Student Alto Saxophone]]
In 1910, Alexandre returned to France and the H. & A. Selmer store was managed by George Bundy.  The store expanded its product line, selling "Selmer" branded wind instruments and mouthpieces from manufacturers in the US in addition to Selmer (Paris) products. In 1923, the '''H. & A. Selmer Company''' was incorporated to expand its retail operations. A 49% share was sold to [[C.G. Conn|C. G. Conn Ltd]] while Selmer (Paris) retained a minority interest.  In 1927, Bundy gained full ownership, establishing independence of the company.  H. & A. Selmer (USA) remained the sole importer of Selmer (Paris) products, including saxophones and brasswinds once exports of such instruments to the USA commenced.

In 1936, Selmer changed its distribution strategy, abandoning most retail and becoming a wholesaler of instruments and supplies.<ref name="Morgan 1994" />  Selmer went on to establish itself as a leading distributor of student-grade instruments under its ''Artley'' and ''Bundy'' brands.

In response to the unavailability of Selmer (Paris) instruments after the [[German military administration in occupied France during World War II|German defeat of France in 1940]], Selmer sought alternate sources for wind instruments and distributed them under their new student-line ''Bundy'' and intermediate ''Signet'' brands.<ref name="Morgan 1994" />

In 1950, George Bundy retired and sold his shares to partners Joseph M. Grolimund, Jack Feddersen, Milt Broadhead, and Charles Bickel.<ref name="Morgan 1994" />

Starting in 1952, the Selmer Artist program offered special deals for musicians who agreed to perform and record exclusively with Selmer (Paris) instruments, boosting the reputation of Selmer (Paris) instruments among aspiring professionals.

In 1958 Selmer acquired the Harry Pedler and Sons brasswind plant in Elkhart, starting in-house production of Bundy student-line brasswinds. In 1961, Selmer acquired the brasswind manufacturer [[Vincent Bach Corporation]]. Selmer moved production from Bach's Mount Vernon, New York facility to Elkhart in 1965 while retaining the premium line ''Bach Stradivarius.''  The services of Mr. Vincent Bach were retained for design of student-line brasswinds.<ref name="Morgan 1994" />

In 1963, Selmer acquired ownership of its main supplier of student saxophones, the [[Buescher Band Instrument Company]]. Selmer continued distributing identical Bundy and Buescher instruments until it discontinued the Buescher name in 1983.

In 1966, Selmer acquired the rights to the ''Brilhart'' line of woodwind mouthpieces, with production contracted to the [[Santy Runyon|Runyon Company]], and the Lesher Woodwind Company, a manufacturer of oboes and bassoons.<ref name="Morgan 1994" />

In 1970, Selmer acquired additional production facilities from C.G. Conn, who were divesting their Elkhart, Indiana operations. In 1977, Selmer acquired the stringed instrument maker Glaesel. In 1981 Selmer acquired the [[Ludwig Drums|Ludwig Drum Company]].<ref name="ludwig-history">{{cite web |url=http://www.conn-selmer.com/en-us/about/history/our-brands/ludwig/ |title=Ludwig |author=<!--Staff writer(s); no by-line.--> |website=Our Brands |publisher=Conn-Selmer, Inc. |access-date=2015-12-21 |archive-url=https://web.archive.org/web/20160827193517/http://www.conn-selmer.com/en-us/about/history/our-brands/ludwig/ |archive-date=2016-08-27 |url-status=dead }}</ref>

The era of H. & A. Selmer as an independent company ended in 1970, with its acquisition by the electronics firm [[Magnavox]].<ref name="Morgan 1994" />  Magnavox was sold to [[Philips Electronics]] in 1974 and the Selmer properties were sold to the investment firm Integrated Resources in 1989. With the 1993 bankruptcy of Integrated Resources, Selmer was sold to the investment firm Kirkland Messina and reorganized as '''Selmer Industries, Inc.''', with '''The Selmer Company''' name used for its instrument manufacturing operations.