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Content analysis
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== Codebooks == The data collection instrument used in content analysis is the codebook or coding scheme. In qualitative content analysis the codebook is constructed and improved ''during'' coding, while in quantitative content analysis the codebook needs to be developed and pretested for reliability and validity ''before'' coding.<ref name="Neuendorf2016" /> The codebook includes detailed instructions for human coders plus clear definitions of the respective concepts or variables to be coded plus the assigned values.
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