Editing Corn Pops (section)

==Marketing==

===Mascots and spokespeople===
[[Guy Madison]], the star of ''[[The Adventures of Wild Bill Hickok]]'' television show, appeared on the box from 1951 through 1958, occasionally replaced by sidekick Jingles played by [[Andy Devine]]. Between 1959 and 1967, the mascot was [[Woody Woodpecker]]. The next mascot for the cereal was "Sugar Pop Pete", a [[prairie dog]] dressed as a cowboy with two "six-shooters" with red and white spiral-striped barrels. Pete and the other actors in the commercial sang the jingle: "Oh, the Pops are sweeter and the taste is new. They're shot with sugar, through and through... Sugar Pops are tops!"<ref>{{cite book |last1=Dotz |first1=Warren |last2=Morton |first2=Jim |title=What a Character! 20th Century American Advertising Icons |date=1996 |publisher=Chronicle Books |isbn=0-8118-0936-6 |page=106}}</ref> From 1968 to 1977, the mascot was the "Whippersnapper", a live-action, whip-cracking cowboy. 1979-80 the mascot "Big Yella" was born. A cartoon cowboy in a huge yellow ten-gallon hat, yellow chaps, boots, shirt and vest who tried to trade his collection of giant yellow objects for a bowl of Corn Pops. From 1980 to 1983, a porcupine named "Poppy" represented the cereal. Poppy carried around a yellow suitcase which contained a complete breakfast setting, meeting the by-then industry-standard "part of a complete breakfast" tagline. In early 2009, a live actor dressed up as a Corn Pops puff became the new mascot of Corn Pops. Then, in mid-2009, Kellogg's introduced an alternative mascot named the "Sweet Toothasaur", consisting of the upside down bottom half of an actor's face, with a green felt cap with googly eyes and red paper horns on the actor's chin.