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Craftsman (tools)
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==Quality and reputation== In 2007, a [[The Harris Poll|Harris Interactive poll]] gave Craftsman the highest score for both "Brand Expectations" and "Trust".<ref>{{Cite press release |publisher=[[Harris Insights & Analytics|Harris Interactive]] |title=Hershey's Kisses Chocolate Candy Ranks No. 1 in Overall Brand Equity |url=https://consumergoods.com/hersheys-kisses-rank-no-1-overall-brand-equity |date=June 26, 2007 |access-date=February 22, 2010 }}</ref> In 2009, the readers of ''[[Popular Mechanics]]'' named Craftsman their favorite brand of hand tools in their Reader's Choice Awards.<ref>{{Cite web |publisher=Sears Holdings Corporation |title=Craftsman(R) Named Favorite Hand Tools in Popular Mechanics Reader's Choice Awards |url=http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/07-02-2009/0005054092 |date=July 2, 2009 |access-date=February 22, 2010 }}</ref>
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