Editing Cross-cultural communication (section)

== Global rise ==
With increasing [[globalization]] and international trade, it is unavoidable that different cultures will meet, conflict, and blend together. People from different culture find it is difficult to communicate not only due to language barriers, but also are affected by culture styles.<ref name=CC>{{Cite web| url=http://www.culturalcandor.com/#facts-and-figures| title=Fact and Figure about cross cultural training.| access-date=3 December 2015| publisher=Cultural Candor Inc.| archive-url=https://web.archive.org/web/20151016184904/http://www.culturalcandor.com/#facts-and-figures| archive-date=16 October 2015| url-status=dead}}</ref> For instance, in [[individualistic culture]]s, such as in the United States, Canada, and Western Europe, an independent figure or self is dominant. This independent figure is characterized by a sense of self relatively distinct from others and the environment. In [[Self-enhancement#Culture|interdependent cultures]], usually identified as Asian, Latin American, African, and Southern European cultures, an interdependent figure of self is dominant. There is a much greater emphasis on the interrelatedness of the individual to others and the environment; the self is meaningful only (or primarily) in the context of social relationships, duties, and roles. In some degree, the effect brought by cultural difference override the language gap. This culture style difference contributes to one of the biggest challenges for cross-culture communication. Effective communication with people of different cultures is especially challenging. Cultures provide people with ways of thinking—ways of seeing, hearing, and interpreting the world. Thus the same words can mean different things to people from different cultures, even when they speak the "same" language. When the languages are different, and translation has to be used to communicate, the potential for misunderstandings increases. The study of cross-cultural communication is a global research area.  As a result, cultural differences in the ''study'' of cross-cultural communication can already be found.  For example, cross-cultural communication is generally considered part of [[communication studies]] in the US, but is emerging as a sub-field of [[applied linguistics]] in the UK.