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Cruz Azul
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=== 1961–1968: Transition to professionalism === Cruz Azul was officially registered to compete in Mexico's [[Segunda División de México|second-tier professional league]] for the [[1961–62 Mexican Segunda División season|1961–62 season]].<ref>{{cite web|url=https://www.pressreader.com/mexico/el-universal/20130525/282428461720583|title=Álvarez, el apellido que se pinta de azul|via=PressReader|access-date=2021-06-09|archive-date=2021-06-09|archive-url=https://web.archive.org/web/20210609083936/https://www.pressreader.com/mexico/el-universal/20130525/282428461720583|url-status=live}}</ref> In the early 1960s, due to regulations by the [[Mexican Football Federation]] prohibiting the use of company names in club titles, Álvarez Macías requested the renaming of the town of Jasso, Hidalgo, to Ciudad Cooperativa Cruz Azul. This allowed the club to retain the name "Cruz Azul" without directly referencing a commercial brand, as it now referred to a geographic location.<ref name="auto12">{{cite web|url=https://bolavip.com/mx/cruzazul/Cruz-Azul--Honor-y-lealtad-a-nuestra-patria-valor-y-nobleza-en-el-deporte-frase-de-Guillermo-Alvarez-Macias-20210523-0028.html|title="Honor y lealtad a nuestra patria, valor y nobleza en el deporte", la frase de Guillermo Álvarez Macías que se convirtió en el lema de Cruz Azul|date=23 May 2021|access-date=9 June 2021|archive-date=24 May 2021|archive-url=https://web.archive.org/web/20210524234223/https://bolavip.com/mx/cruzazul/Cruz-Azul--Honor-y-lealtad-a-nuestra-patria-valor-y-nobleza-en-el-deporte-frase-de-Guillermo-Alvarez-Macias-20210523-0028.html|url-status=live}}</ref>[[File:Alvarez-trophy.jpg|thumb|right|250px|[[Guillermo Álvarez Macías]] (right) holding the [[1963–64 Mexican Segunda División season|second division]] trophy in 1964.]] In 1961, Hungarian coach [[György Marik|Jorge Marik]], who had previously managed [[Atlas F.C.|Atlas]] and [[Atlante F.C.|Atlante]], was appointed as head coach.<ref>{{cite web|url = https://isranosoychema.com/2020/12/12/jorge-marik-el-tecnico-hungaro-que-ascendio-a-cruz-azul-en-el-ano-1964/|title = Jorge Marik, el técnico húngaro que ascendió a Cruz Azul en el año 1964|date = 12 December 2020|access-date = 10 June 2021|archive-date = 10 June 2021|archive-url = https://web.archive.org/web/20210610000943/https://isranosoychema.com/2020/12/12/jorge-marik-el-tecnico-hungaro-que-ascendio-a-cruz-azul-en-el-ano-1964/|url-status = dead}}</ref> Under his management, Cruz Azul earned direct promotion to the [[Liga MX|Primera División]] by finishing first in the [[1963–64 Mexican Segunda División season|1963–64 Segunda División season]], recording 19 wins, 7 draws, and 4 losses for a total of 45 points.<ref>{{cite web|url=https://www.rsssf.org/tablesm/mex64.html|title=Mexico 1963/64|website=[[RSSSF]]}}</ref> Following promotion, [[Estadio 10 de Diciembre]] underwent renovations on 6 March 1964, rebuilding the wooden stands and dressing rooms in compliance with top-flight regulations.<ref name="auto4"/> Cruz Azul debuted in the Mexican Primera División during the [[1964–65 Mexican Primera División season|1964–65 season]] and finished in 8th place, with a record of 10 wins, 9 draws, and 11 losses.<ref>{{cite web|url=https://www.rsssf.org/tablesm/mexhist.html|title=México - List of Final Tables|access-date=2023-02-02|archive-date=2015-04-02|archive-url=https://web.archive.org/web/20150402011950/http://www.rsssf.com/tablesm/mexhist.html|url-status=live}}</ref> After a less successful campaign in the [[1965–66 Mexican Primera División season|1965–66 season]], where the team finished 13th out of 16 clubs, Marik departed.<ref>{{cite web|url=https://www.rsssf.org/tablesm/mex66.html|title=Mexico 1965/66|website=[[RSSSF]]|access-date=2023-02-02|archive-date=2022-12-06|archive-url=https://web.archive.org/web/20221206212608/https://www.rsssf.org/tablesm/mex66.html|url-status=live}}</ref> [[Walter Ormeño]] served briefly as interim coach, managing three games before the club appointed [[Raúl Cárdenas]] as head coach on 20 October 1966.<ref>{{cite web|url=https://www.livefutbol.com/equipos/cruz-azul/1966/2/|title=Cruz Azul - Plantilla 1965/1966|date=30 September 2023|access-date=10 June 2021|archive-date=10 June 2021|archive-url=https://web.archive.org/web/20210610000942/https://www.livefutbol.com/equipos/cruz-azul/1966/2/|url-status=live}}</ref><ref>{{cite web|url=https://vamoscruzazul.bolavip.com/ligamx/El-ex-entrenador-de-la-Maquina-Walter-Ormeno-fallecio-a-los-93-anos.--20200104-0008.html|title=El ex entrenador de la Máquina, Walter Ormeño falleció a los 93 años.|first=Vamos|last=Azul|website=Vamos Cruz Azul|date=4 January 2020|access-date=10 June 2021|archive-date=10 June 2021|archive-url=https://web.archive.org/web/20210610000941/https://vamoscruzazul.bolavip.com/ligamx/El-ex-entrenador-de-la-Maquina-Walter-Ormeno-fallecio-a-los-93-anos.--20200104-0008.html|url-status=live}}</ref>
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