Editing Danone (section)

===Strategic reorientation (1970–2000)===
The acquisitions initially took the shape of vertical integration, with BSN acquiring Alsatian brewer [[Kronenbourg Brewery|Kronenbourg]] and [[Evian]] branded mineral water who were the glassmaker's largest customers. This move provided content with which to fill the factory's bottles.<ref name="hist1">{{cite web|url=http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Company.History.1966_1980 |archive-url=https://web.archive.org/web/20040910034427/http://www.danone.com/wps/portal/jump/DanoneCorporateIntl.Company.History.1966_1980 |url-status=dead |archive-date=10 September 2004 |publisher=Danone Group |title=History of Success: from bottles to beverages |access-date=11 April 2007 }}</ref> In 1973, the company merged with Gervais Danone and began to expand internationally, including a rebranding of the Dannon yogurt brand in the U.S. and a successful ad campaign [[In Soviet Georgia]] that started in October 1976.<ref name="nytimesadvertising">{{cite web |url=https://www.nytimes.com/1976/08/16/archives/advertising-dannon-visits-a-soviet-village.html |title=Dannon Visits a Soviet Village |author=Sloane, Leonard |date=16 August 1976 |accessdate=21 January 2024 |website=The New York Times |archiveurl=https://web.archive.org/web/20180423061624/https://www.nytimes.com/1976/08/16/archives/advertising-dannon-visits-a-soviet-village.html |archivedate=23 April 2018 }}</ref> In 1979, the company abandoned glassmaking by disposing of Verreries Boussois. In 1987, Gervais Danone acquired European biscuit manufacturer [[Générale Biscuit]], owners of the [[LU (biscuits)|LU brand]], and, in 1989, it bought out the European biscuit operations of [[Nabisco]],<ref>{{cite web |url=http://www.danone.com/wps/portal/!ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjY! |archive-url=https://web.archive.org/web/20060515231017/http://www.danone.com/wps/portal/%21ut/p/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLN4h3CgHJgFiWvvqRqCLGpugijnCBoLQifW99X4_83FT9AP2C3NDQiHJHRQC2okxl/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzBfTjY%21 |url-status=dead |archive-date=15 May 2006 |publisher=Danone Group |title=Setting out to conquer Europe |access-date=11 April 2007}}</ref> The operation included UK manufacturers [[Huntley and Palmers]], [[Peek Frean]], and [[Jacob's]], which had previously merged to form Associated Biscuits Ltd.<ref name=brief>{{cite web|url=http://www.collectionsgateway.org.uk/collections/7/hp%20timeline.pdf|title=Biscuit Time: a brief history of Huntley and Palmers}}</ref><ref>{{Cite web |url=http://www.huntleyandpalmers.org.uk/ixbin/hixclient.exe?a=query&p=huntley&f=generic_sitetext.htm&_IXFIRST_=1&_IXMAXHITS_=1&cms_con_core_subtype%3Acms_con_text_what=about_us&%3Acms_sys_group=%22huntley%22 |title=About H&P Collection |access-date=31 August 2021 |archive-date=31 August 2021 |archive-url=https://web.archive.org/web/20210831191246/http://www.huntleyandpalmers.org.uk/ixbin/hixclient.exe?a=query&p=huntley&f=generic_sitetext.htm&_IXFIRST_=1&_IXMAXHITS_=1&cms_con_core_subtype:cms_con_text_what=about_us&:cms_sys_group=%22huntley%22 |url-status=live }}</ref>

In 1994, BSN changed its name to Groupe Danone, adopting the name of the group's best-known international brand. Franck Riboud succeeded his father, Antoine, as the company's chairman and chief executive officer in 1996 when Riboud senior retired. Under Riboud junior, the company continued to pursue its focus on three product groups (dairy, beverages, and cereals) and divested itself of several activities which had become non-core including [[Amora (mustard)|Amora]], [[Liebig's Extract of Meat Company|Liebig]], and [[Maille (company)|Maille]] brands.<ref>{{cite journal|date=1998-04-02|title=Paribas multiplie les rachats dans l'agroalimentaire|url=https://www.lsa-conso.fr/paribas-multiplie-les-rachats-dans-l-agroalimentaire,23990|access-date=2022-01-07|website=lsa-conso.fr|language=fr|last1=Conso |first1=L. S. A. }}</ref><ref>{{cite journal|date=1998-09-24|title=Danone : la nouvelle garde rapprochée de Franck Riboud|url=https://www.lsa-conso.fr/danone-la-nouvelle-garde-rapprochee-de-franck-riboud,27034|access-date=2022-01-07|website=lsa-conso.fr|language=fr|last1=Conso |first1=L. S. A. }}</ref>

[[File:Danone Saclay.JPG|thumb|left|The research center of Danone in the [[business cluster]] of [[Paris-Saclay]], [[France]], photographed in 2014]]
In 1999 and 2003, the group sold 56% and 44% respectively of its glass-containers business.