Editing David Gauntlett (section)

==Media Studies 2.0==
In 2007, Gauntlett published online the article Media Studies 2.0, which created some discussion amongst [[media studies]] educators.<ref name="BFI">British Film Institute, [http://www.bfi.org.uk/education/conferences/mediastudies2007/ Media Studies Conference 2007] {{webarchive|url=https://web.archive.org/web/20071107113722/http://www.bfi.org.uk/education/conferences/mediastudies2007/ |date=7 November 2007 }}, 4–6 July 2007</ref><ref name="TA">[http://www.transformingaudiences.org.uk Transforming Audiences International Conference], 6–7 September 2007</ref><ref name="AR2">Andy Ruddock (2008), [https://www.doi.org/10.1111/j.1751-9020.2007.00040.x 'Media Studies 2.0? Binge Drinking and Why Audiences Still Matter'], ''Sociology Compass'', Volume 2 Issue 1 Page 1-15, January 2008.</ref><ref name="GL">[http://www.rickinstrell.co.uk/GeoffLealand.ppt 'Towards a Brave New World? The Media Studies 2.0 Debate'] {{webarchive|url=https://web.archive.org/web/20111003185242/http://www.rickinstrell.co.uk/GeoffLealand.ppt |date=3 October 2011 }}, presentation by Geoff Lealand, University of Waikato, at AMES conference, May 2007</ref> The article argues that the traditional form of [[media studies]] teaching and research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed. [[Andy Ruddock]] has written that Gauntlett's "ironic polemic" includes "much to value", and acknowledges that the argument "is more strategy than creed", but argues that audiences still exist, and experience mass media specifically ''as'' audience, and so it would be premature to dispose of the notion of 'audience' altogether.<ref name="AR2"/> In other areas there has been less acceptance: Andy Medhurst at Sussex University wrote of Media Studies 2.0, 'Isn't it odd that whenever someone purportedly identifies a new paradigm, they see themselves as already a leading practitioner of it?'