Editing Deep-fried Mars bar (section)

==Popularity==
[[File:Deep fried mars bar.jpg|thumb|Deep-fried Mars bar and Snickers (medium-sized) with vanilla ice cream and [[butterscotch]] sauce]]
After the food was mentioned in 2004 by [[Jay Leno]] on [[NBC]]'s ''[[Tonight Show]]'' in the United States,<ref name=BBC19463119/><ref name=LancetPIIS0140/> ''[[The Lancet]]'' commissioned the [[University of Dundee]] to validate the association between Scotland and the deep-fried Mars bar.<ref name=LancetPIIS0140/> It undertook a telephone questionnaire survey of 627 [[fish and chip shop]]s in Scotland, 62% of which responded, and found:<ref name="LancetPIIS0140">{{cite journal|author=David S Morrison & Mark Petticrew|title=Deep and crisp and eaten: Scotland's deep-fried Mars bar|journal=[[The Lancet]]|date=18 December 2004|doi=10.1016/S0140-6736(04)17589-2|pmid=15610802|volume=364|issue=9452|page=2180|s2cid=38869524|doi-access=free}}</ref>
*66 shops (22% of those responding) sold them; three-quarters of those had only been selling them for the past 3 years.
*An additional 17% had sold them in the past.
*Average sales were 23 bars per week, although 10 shops reported selling 50—200 per week.
*The mean price was £0.60 (range £0.30 to £1.50).
*76% were sold to children.
*15 shops reported health concerns with the food.
*Many of the shops which did not sell the product refused to do so as it turns the frying oil black.<ref name=BBC19463119/><ref name=LancetPIIS0140/>

In 2012, the originating Carron Fish Bar estimated sales of 100{{ndash}}150 deep-fried Mars bars per week, but 70% were sold to visitors who have heard of its reputation.<ref name=BBC19463119/><ref name=LancetPIIS0140/>