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===Exit from non-core assets=== As a legacy of the merger, Diageo owned a number of brands, businesses, and assets which were not in the core alcoholic drinks category. The company gradually disposed of these assets to focus on beverages as its core business.<ref>{{Cite news |date=19 August 2002|title=Diageo cleared to sell Burger King |url=https://www.beveragedaily.com/Article/2002/10/14/Diageo-cleared-to-sell-Burger-King |work=Beverage Daily}}</ref><ref name="nyt-Day">{{cite news |url=https://www.nytimes.com/2002/07/26/business/us-investors-agree-to-buy-burger-king-from-diageo-for-2.26-billion.html?pagewanted=1 |title=Investors Agree to Buy Burger King From Diageo for $2.26 Billion |work=New York Times |pages=C5 |first=Sherri |last=Day |date=26 July 2002 |access-date=17 January 2024 |archive-date=17 December 2022 |archive-url=https://web.archive.org/web/20221217002029/https://www.nytimes.com/2002/07/26/business/us-investors-agree-to-buy-burger-king-from-diageo-for-2.26-billion.html?pagewanted=1 |url-status=live }}</ref> This included the sale of the [[Pillsbury (brand)|Pillsbury Company]] to [[General Mills]] in 2000,<ref>{{cite web |title=Diageo to Confirm Pillsbury Deal |url=https://www.theguardian.com/business/2000/jul/17/7 |website=The Guardian |date=17 July 2000 |access-date=11 December 2019 |archive-date=18 April 2023 |archive-url=https://web.archive.org/web/20230418153724/https://www.theguardian.com/business/2000/jul/17/7 |url-status=live }}</ref> and the 2002 sale of the [[Burger King]] fast food restaurant chain to a consortium led by US firm Texas Pacific for US$1.5 billion.<ref>{{cite news |title=Diageo sells Burger King |url=https://www.irishtimes.com/news/diageo-sells-burger-king-chain-for-1-5bn-1.451895 |newspaper=The Irish Times |access-date=11 December 2019 |archive-date=5 June 2023 |archive-url=https://web.archive.org/web/20230605100738/https://www.irishtimes.com/news/diageo-sells-burger-king-chain-for-1-5bn-1.451895 |url-status=live }}</ref> The predecessor company Grand Metropolitan had been a major owner of hotels, owning what is now [[InterContinental|Intercontinental Hotels]] prior to divestment before merging into Diageo,<ref>{{Cite news |last=Sanger |first=David E. |date=1988-10-01 |title=COMPANY NEWS; Japanese Purchase Of Inter-Continental Set for $2.27 Billion |language=en-US |work=The New York Times |url=https://www.nytimes.com/1988/10/01/business/company-news-japanese-purchase-of-inter-continental-set-for-2.27-billion.html |access-date=2023-01-27 |issn=0362-4331 |archive-date=16 November 2023 |archive-url=https://web.archive.org/web/20231116084213/https://www.nytimes.com/1988/10/01/business/company-news-japanese-purchase-of-inter-continental-set-for-2.27-billion.html |url-status=live }}</ref> but the company still owned the [[Gleneagles Hotel]] in [[Perthshire]], which had hosted events including the [[2014 Ryder Cup|Ryder Cup]] and [[31st G8 summit|G8 summit]]. In 2015 Diageo reached an agreement to sell the hotel to the Ennismore Group, already owners of [[The Hoxton]] hotels.<ref>{{Cite news |date=2 July 2015 |title=Gleneagles Hotel and golf resort sold by Diageo |url=https://www.bbc.co.uk/news/uk-scotland-tayside-central-33342626 |publisher=BBC News |access-date=17 January 2024 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117100759/https://www.bbc.co.uk/news/uk-scotland-tayside-central-33342626 |url-status=live }}</ref> In November 2016, Diageo announced its intention of selling at auction [[Edwin Landseer|Sir Edwin Landseer]]'s iconic 1851 painting ''[[The Monarch of the Glen (painting)|The Monarch of the Glen]]'' β which the company owned, but which has been on loan to the [[National Museum of Scotland]] in Edinburgh since 1999 β as it has "no direct link to our business or brands",<ref>"Iconic Scottish painting The Monarch of the Glen to be sold". BBC. 2 November 2016. Retrieved 15 November 2016.</ref> being used on the label of rival brand [[Glenfiddich]],<ref>{{Cite news |last=Schiffer |first=Jessica |date=1 November 2021 |title=6 Things You Didn't Know About Glenfiddich |url=https://www.forbes.com/sites/_glenfiddich/2021/11/01/6-things-you-didnt-know-about-glenfiddich-the-worlds-leading-single-malt-scotch-whisky/ |work=Forbes}}</ref> owned by [[William Grant & Sons]]. Following a fundraising campaign, the painting was sold to the [[National Galleries of Scotland]] for around half its assayed value of Β£8 million.<ref>{{cite web |date=16 February 2017 |title=Campaign to raise funds for Monarch of the Glen painting |url=https://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-38994055 |access-date=16 February 2017 |publisher=BBC |archive-date=26 January 2021 |archive-url=https://web.archive.org/web/20210126094042/https://www.bbc.co.uk/news/uk-scotland-edinburgh-east-fife-38994055 |url-status=live }}</ref><ref>{{Cite news |last=Brown |first=Mark |date=17 March 2017 |title=Monarch of the Glen saved from auction block after Β£4m fundraising drive |url=https://www.theguardian.com/uk-news/2017/mar/17/scotland-wins-fight-keep-monarch-glen-painting-edwin-landseer |work=The Guardian}}</ref>
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