Editing Direct-to-video (section)

==Physical format releases==

===Direct-to-video films screened theatrically===
Occasionally, a studio that makes a movie that was prepared as a direct-to-video film will release it theatrically at the last minute due to the success of another film with a similar subject matter or an ultimate studio decision. ''[[Batman: Mask of the Phantasm]]'' is an example of this. However, despite the movie's critically acclaimed success, its box-office performance was very poor, which has been attributed to the last minute nature of its theatrical release. The film had much better commercial success in its subsequent home video releases.

Other times, a direct-to-video movie may get a limited theatrical screening in order to build excitement for the actual release of the video such as was done for 2010's ''[[Justice League: Crisis on Two Earths]]'', and ''[[Planet Hulk (film)|Planet Hulk]]'', 2016's ''[[Batman: The Killing Joke (film)|Batman: The Killing Joke]]''<ref>[http://www.comicmix.com/news/2010/02/05/justice-league-crisis-on-two-earths-gets-big-screen-premieres-on-two-coasts/ Justice League: Crisis on Two Earths gets big-screen Premieres on Two Coasts] – Comicmix.com – February 5, 2010</ref> or 2013's ''[[Sharknado]]''. In some cases, other direct-to-video films can also be theatrically released in other countries.

===Direct-to-disc or DVD premiere===
{{Anchor|Direct-to-disc|Direct-to-DVD|reason=Various redirects may use these; leave them here.}}
As [[DVD]]s gradually replaced [[VHS]] [[videocassette]]s, the term "direct-to-DVD" replaced "direct-to-video" in some instances.<ref>{{cite web |url= http://preview.reelviews.net/reelthoughts/july_2006.html#071806 |title= DVD's Scarlet Letter |access-date= 2007-01-13 |last= Berardinelli |first= James}}</ref> However, the word "video" does not necessarily refer to videocassettes. Many publications continue to use the term "direct-to-video" for DVDs or [[Blu-ray]]s. Both disc-based release types may also be referred to as "direct-to-disc". A new term sometimes used is "DVD premiere" (DVDP).<ref>For one example of the term "DVDP" in use, see {{cite web|title=Paramount grows DVDP slate|url=http://www.videobusiness.com/article/CA6273122.html|url-status=dead|archive-url=https://web.archive.org/web/20060514022914/http://www.videobusiness.com/article/CA6273122.html|archive-date=May 14, 2006|access-date=2007-01-13}}</ref> Such films can cost as little as $20 million,<ref name="dvdex"/> about a third of the average cost of a Hollywood release.<ref>{{cite web|last=Mueller|first=Anne|date=23 June 2011|title=Why Movies Cost So Much to Make|url=http://www.investopedia.com/financial-edge/0611/why-movies-cost-so-much-to-make.aspx|access-date=24 Jul 2014|work=Investopedia US|publisher=IAC}}. {{As of|2007}}, the average production cost was $65 million, and distribution and marketing added about another $35 million, for a total of around $100 million</ref> According to ''[[Variety (magazine)|Variety]]'', ''[[American Pie Presents: Band Camp]]'' sold more than one million copies in a week.<ref>{{cite magazine|last=Hettrick|first=Scott|date=January 2, 2005|title=Spending on DVDs up 10%|url=https://variety.com/2005/digital/features/spending-on-dvds-up-10-1117935319/|magazine=[[Variety (magazine)|Variety]]|archive-url=https://web.archive.org/web/20121105212518/http://www.variety.com/article/VR1117935319|archive-date=November 5, 2012|url-status=live|access-date=2007-01-13}}</ref>

Some direct-to-DVD releases recently have tended to feature actors who were formerly bankable stars. In 2005, salaries for some of these direct-to-DVD actors in the multimillion-dollar range from $2 to $4 million ([[Jean-Claude Van Damme]]) and $4.5 to $10 million ([[Steven Seagal]]), in some cases exceeding the actors' theatrical rates.<ref name="dvdex" />