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Dynamic inconsistency
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==In media studies== Theories of media choice have not explicitly dealt with choice inconsistency as it was defined by behavioral economics. However, an article by Gui et al. (2021) draws on behavioral economics literature to address blind spots in theorization of inconsistent media selection in media studies. It also highlights that inconsistent choice is even more frequent and relevant in the digital environment, as higher stimulation and multitasking makes it easier to opt for immediate gratification even in the presence of different long-term preferences.<ref>{{Cite journal|url=https://www.tandfonline.com/doi/full/10.1080/01972243.2021.1922565?src=|doi = 10.1080/01972243.2021.1922565|title = Theorizing inconsistent media selection in the digital environment|year = 2021|last1 = Gui|first1 = Marco|last2 = Shanahan|first2 = James|last3 = Tsay-Vogel|first3 = Mina|journal = The Information Society|volume = 37|issue = 4|pages = 247β261|hdl = 10281/302429|s2cid = 236545551|hdl-access = free}}</ref>
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