Editing Emilio Pucci (section)

==Fashion career==
{{Infobox company
| name             = Emilio Pucci S.r.l.
| logo             = Pucci logo.svg
| logo_alt         = Emilio Pucci logo
| type             = Private
| foundation       = 1947
| founder          = Emilio Pucci
| location         = Florence, Italy
| area_served      = Worldwide
| key_people       = Camille Miceli, Artistic Director
| industry         = Fashion
| products         = Clothing, homewares
| services         =
| revenue          = {{profit}} €60.1&nbsp;million (2012)
| owner            = [[LVMH]]
| num_employees    =
| parent           =
| divisions        =
| subsid           =
| homepage         = [http://www.pucci.com/ www.pucci.com]
}}
[[Image:Emilio-pucci-99.png|thumb|Previous Emilio Pucci logo]]

The first clothes designed by Pucci were for the [[Reed College]] skiing team.<ref name="CIA"/> His designs came to wider attention in 1947, when he was on leave in [[Zermatt]], Switzerland. Skiwear that he had designed for a female friend was photographed by [[Toni Frissell]], a photographer working for ''[[Harper's Bazaar]]''. Frissell's editor asked Pucci to design skiwear for a story on European Winter Fashion, which ran in the winter 1948 issue of the ''Bazaar''.

Pucci was the first person to design a one-piece [[ski suit]].<ref>[http://snow-point.com/publ/one_piece_ski_suits/the_history_of_the_one_piece_ski_sui/2-1-0-2 The history of the one piece ski suit]</ref> Although there had been some experiments with stretch fabrics in Europe before the war, Pucci's sleek designs caused a sensation, and he received several offers from American manufacturers to produce them.<ref name="NYT"/> Instead, he left the Air Force and set up an [[haute couture]] house in the fashionable resort of Canzone del Mare on the [[Capri|Isle of Capri]].

Initially, he used his knowledge of stretch fabrics to produce a swimwear line in 1949, but he soon moved onto other items such as brightly coloured, boldly patterned silk scarves. [[Stanley Marcus]] of [[Neiman Marcus]] encouraged him to use the designs in blouses and then a popular line of wrinkle-free printed silk dresses.<ref name="NYT"/> Pucci presented his collection in the first fashion shows in Italy in 1950.<ref>{{cite news |last1=Withers |first1=Kay |title=Emilio Pucci a designer for all seasons |url=https://www.newspapers.com/image/377377135/?terms=%22emilio%2Bpucci%22 |access-date=6 July 2020 |work=[[The Baltimore Sun]] |date=5 May 1972 |page=B1}}</ref> Pucci added a boutique in Rome as business thrived, helped by Capri's role as a destination for the international [[jet set]]. By the early 1950s, Pucci was achieving international recognition, receiving the Neiman-Marcus Award in Dallas and the [[Burdines]] Sunshine Award in Miami.

By the 1960s, Pucci was further thrust into greater status when [[Marilyn Monroe]] became a fan. She was photographed by George Barris in a number of Pucci's items in what would be some of her final photographs. After Monroe's death in 1962, she was interred wearing a Pucci dress.<ref>{{cite encyclopedia|url=https://www.encyclopedia.com/people/literature-and-arts/fashion-biographies/emilio-pucci|title=Pucci, Emilio |encyclopedia=Encyclopedia.com |last=Arnold|first=Rebecca|date=29 May 2018|access-date=26 July 2021}}</ref>

[[File:Emilio Pucci silk cocktail dress, 1970s.jpg|thumb|left|upright|1970s Emilio Pucci [[cocktail dress]] sold at [[Frederick & Nelson]] in Seattle.]]

As the decade progressed his designs were worn by everyone from actress [[Sophia Loren]] to author [[Jacqueline Susann]] to First Lady [[Jackie Kennedy]], as well as later pop icons such as [[Madonna]]<ref name="espresso">{{Cite news|last=Attolico|first=Eleonora|publication-date=16 May 2007|year=2007|title=Buon compleanno maison Pucci 60 anni di moda innovativa|periodical=L'Espresso|publication-place=Rome|url=http://espresso.repubblica.it/dettaglio/Buon-compleanno-maison-Pucci-60-anni-di-moda-innovativa/1611724|access-date=23 April 2008|language=it|archive-date=19 March 2012|archive-url=https://web.archive.org/web/20120319061929/http://espresso.repubblica.it/dettaglio/Buon-compleanno-maison-Pucci-60-anni-di-moda-innovativa/1611724|url-status=dead}}</ref> during an early 1990s period of 60s revival.<ref>{{cite news |last1=Horyn |first1=Cathy |author-link=Cathy Horyn |title=Mod Squad |newspaper=The Washington Post |date=1991-03-31 |url=https://www.washingtonpost.com/archive/lifestyle/1991/03/31/mod-squad/32c6d418-f378-4562-96fa-81a417a08fed/ |access-date=2022-06-12 |quote=Pucci...has experienced an enormous revival in the past year [1990-91], with no small help from American fashion editors jumping on the Pucci bandwagon in their psychedelic leggings.}}</ref><ref>{{cite news |last1=Span |first1=Paula |title=Fashion Victims |newspaper=The Washington Post |date=1991-03-03 |url=https://www.washingtonpost.com/archive/lifestyle/magazine/1991/03/03/fashion-victims/6263645f-f664-4334-bc22-d451f6093860/ |access-date=2022-06-12 |quote=Fashion types have been twittering for months about the '60s revival...[W]e face Pucci-style prints, flipped hair with headbands and two-inch swaths of eyeliner on each lid,...[h]iked hemlines and...go-go boots...}}</ref> Whenever the Sixties were revived in fashion, Pucci was likely to be referenced.<ref>{{cite news |title=From New York |newspaper=The Washington Post |date=1986-11-09 |url=https://www.washingtonpost.com/archive/lifestyle/1986/11/09/from-new-york/792b8545-2552-495d-95f7-c4311c11cd71/ |access-date=2022-06-22 |quote=With the '50s and '60s revival on the runways of New York comes the return of miniskirts, cutout clothes and, big surprise, Pucci-like prints.}}</ref> In fashion history, especially during the period of the 1950s and 1960s, Pucci was a perfect transition example between luxurious couture and ready-to-wear in Europe and the North America.<ref>{{Cite book |title=Fashion|last=Fukai|first=Akiko|publisher=[[Taschen]] |year=2002 |isbn=3-8228-1207-2 |location=Italy |pages=592–93, 719}}</ref>

In 1959, Pucci decided to create a [[lingerie]] line. His [[wikt:atelier|atelier]] in Rome advised him to develop the line abroad, avoiding the difficulties of a decade earlier in matching available fabrics to the patterns of his first swimwear line. As a result, Pucci came to [[Chicago]] giving the lingerie contract to [[Formfit]]-Rogers mills. The venture proved to be successful, and Pucci was made vice president in charge of design and merchandising for the company a year later.

In February 1959, he married Cristina Nannini from Rome, about whom he later remarked, "I married a [[Botticelli]]."<ref>{{Citation|last1=Settembrini|first1=Luigi|last2=Katell Le Bourhis|first2=Stefania Ricci|year=1996|title=Emilio Pucci ([[Florence Biennale]])|publisher=Skira Editore|isbn=978-88-8118-176-6 }}</ref> They had two children, Alessandro and Laudomia. Alessandro died in a car crash in 1998, six years after his father.