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===EPs in the digital and streaming era=== Due to the increased popularity of [[music download]]s and [[music streaming]] beginning in the late 2000s, EPs have become a common marketing strategy for [[Pop music|pop]] musicians wishing to remain relevant and deliver music in more consistent timeframes leading to or following full studio albums. In the late 2000s to early 2010s, [[reissue]]s of studio albums with expanded track listings were common, with the new music often being released as stand-alone EPs. In October 2010, a ''[[Vanity Fair (magazine)|Vanity Fair]]'' article regarding the trend noted post-album EPs as "the next step in extending albums' shelf lives, following the "deluxe" editions that populated stores during the past few holiday seasons—add a few tracks to the back end of an album and release one of them to radio, slap on a new coat of paint, and—voila!—a stocking stuffer is born."<ref>{{cite magazine|url=https://www.vanityfair.com/culture/2010/10/kesha-lady-gaga-taylor-swift-new-companion-albums |first1=Maura |last1=Johnston |author-link=Maura Johnston |title=With Ke$ha, Gaga, and Taylor Swift, It's All About the Art of the Tease|magazine=Vanity Fair|date=20 October 2010|access-date=28 September 2019}}</ref> Examples of such releases include [[Lady Gaga]]'s ''[[The Fame Monster]]'' (2009) following her debut album ''[[The Fame]]'' (2008), and [[Kesha]]'s ''[[Cannibal (EP)|Cannibal]]'' (2010) following her debut album ''[[Animal (Kesha album)|Animal]]'' (2010). A 2019 article in ''[[Forbes]]'' discussing [[Miley Cyrus]]' plan to release her then-upcoming seventh studio album as a trilogy of EPs, beginning with ''[[She Is Coming]]'', stated: "By delivering a trio of EPs throughout a period of several months, Miley is giving her fans more of what they want, only in smaller doses. When an artist drops an album, they run the risk of it being forgotten in a few weeks, at which point they need to start work on the follow-up, while still promoting and touring their recent effort. Miley is doing her best to game the system by recording an album and delivering it to fans in pieces."<ref>{{cite web|url=https://www.forbes.com/sites/hughmcintyre/2019/06/13/three-reasons-why-miley-cyrus-new-album-rollout-plan-is-brilliant/ |first1=Hugh |last1=McIntyre |url-access=subscription |title=3 Reasons Miley Cyrus' New Album Rollout Plan Is Brilliant|website=Forbes|date=13 June 2019|access-date=28 September 2019}}</ref> However, this release strategy was later scrapped in favor of the conventional album release of ''[[Plastic Hearts]]''.<ref>{{cite web|url=https://www.officialcharts.com/chart-news/miley-cyrus-isnt-planning-to-release-an-album-any-time-soon-it-doesnt-make-sense-for-me__30761/|title=Miley Cyrus isn't planning to release an album any time soon: "It doesn't make sense for me"|last=Copsey|first=Rob|publisher=Official Charts Company|date=August 14, 2020|access-date=August 14, 2020|archive-date=September 18, 2020|archive-url=https://web.archive.org/web/20200918163101/https://www.officialcharts.com/chart-news/miley-cyrus-isnt-planning-to-release-an-album-any-time-soon-it-doesnt-make-sense-for-me__30761/|url-status=live}}</ref> Major-label pop musicians who had previously employed such release strategies include [[Colbie Caillat]] with her fifth album ''[[Gypsy Heart (Colbie Caillat album)|Gypsy Heart]]'' (2014) being released following an EP of the album's first five tracks known as ''Gypsy Heart: Side A'' three months prior to the full album; and [[Jessie J]]'s fourth studio album ''[[R.O.S.E. (Jessie J album)|R.O.S.E.]]'' (2018) which was released as four EPs in as many days entitled ''R (Realisations)'', ''O (Obsessions)'', ''S (Sex)'' and ''E (Empowerment)''.
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