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Federal Identity Program
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==Components== There are two basic components of the Federal Identity Program: the Canada wordmark and the corporate signature with one of the two [[national symbol]]s and a [[multilingualism|bilingual]] title, all of which are rendered consistently. Official and signage colours, including the [[national colours of Canada]], are specified in the design standard as [[RGB color model#Numeric representations|RGB values]], [[CMYK color model|CMYK colors]], and [[Pantone#Pantone Color Matching System|Pantone Color Matching System]] numbers.<ref>{{Cite web |date=2021-12-13 |title=Colour: Design Standard for the Federal Identity Program |url=https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/design-standard/colour-design-standard-fip.html |access-date=2024-02-05 |website=www.canada.ca |publisher=[[Monarchy of Canada|Her Majesty the Queen in Right of Canada]], represented by the [[President of the Treasury Board]] |isbn=978-0-660-42507-8}}</ref> ===Canada wordmark=== [[Image:Canada wordmark.svg|250px|right]] The Canada [[wordmark]] is mandatory on virtually all of the applications mentioned above. The Canada wordmark was first designed by Jim Donahue in 1965<ref>{{Cite journal |last=Dipede |first=Cheryl |date=2015 |title=From Typographer to Graphic Designer: Typographic Exhibitions and the Formation of a Graphic Design Profession in Canada in the 1950s and 1960s |url=https://www.erudit.org/en/journals/racar/2015-v40-n2-racar02391/1035401ar/ |journal=RACAR : Revue d'art canadienne / Canadian Art Review |language=en |volume=40 |issue=2 |page=130 |doi=10.7202/1035401ar |issn=0315-9906}}</ref> and was established in 1972 as the logo for the government of Canada. It consists of the word "Canada" written in a [[serif]] font and a modified version of [[Baskerville]], with a [[Flag of Canada|Canadian flag]] over the final '[[a]]'. In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark at some point in the past.<ref>[http://www.tbs-sct.gc.ca/fip-pcim/pol-can-eng.asp Treasury Board of Canada Secretariat Canada Wordmark Study] {{webarchive|url=https://web.archive.org/web/20130207145125/http://www.tbs-sct.gc.ca/fip-pcim/pol-can-eng.asp |date=2013-02-07 }}</ref> Television viewers may be familiar with the logo from seeing it in the credits of Canadian television programs, where it is used to indicate government funding or tax credits. ===Corporate signatures=== There exist two basic types of FIP corporate signatures, each having a [[bilingualism in Canada|bilingual]] title and one of two official symbols. The title, referred to as an applied title, is used in all communications with the public.<ref>{{Cite web|url=http://www.tbs-sct.gc.ca/pol/doc-eng.aspx?id=30683|title=Policy on Communications and Federal Identity|date=2016-05-09|publisher=[[Treasury Board of Canada]] Secretariat}}</ref> Creating or changing an applied title must be approved by the department minister and the [[President of the Treasury Board]].<ref>{{Cite web|url=https://www.canada.ca/en/treasury-board-secretariat/services/government-communications/federal-identity-program/creating-changing-applied-title.html|title=Creating and changing an applied title|date=2018-07-06|publisher=[[Treasury Board of Canada]] Secretariat}}</ref> The title is rendered in one of three typefaces of the [[sans serif]] [[Helvetica]] family, selected for its simplicity and modernity. [[Image:Government of Canada signature.svg|250px|right]] [[Image:Government of Canada signature1 old.svg|250px|right]] <!-- Deleted image removed: [[Image:Canada CoA corp signature small.png|250px|right]] --> * One signature variant, with the [[Flag of Canada|national flag symbol]], is used to identify all departments, agencies, corporations, commissions, boards, councils, and any other federal body and activity. In such signatures, the flag typically appears to the left of a bilingual title (see first image above). When the FIP was first implemented, a similar signature without the [[Triband (flag)|band]] on the flag's [[flag terminology|'fly' (right)]] was used until 1987 (see second image above). * The other variant, with the [[Coat of Arms of Canada]], is used to identify ministers and their offices, parliamentary secretaries, institutions whose heads report directly to [[Parliament of Canada|Parliament]], and institutions with quasi-judicial functions. When applied within the context of the FIP, the coat of arms is often flanked on each side by an official's or department's bilingual title. Use of the coat of arms, instead of the flag signature, requires authorization by the appropriate minister with agreement of the [[President of the Treasury Board (Canada)|President of the Treasury Board]]. === Use of other symbols === Other symbols can be used together with the FIP symbols, except on standard applications such as stationery, signage and vehicle markings.<ref name=":0" />
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