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FoxTrax
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== Public response == The FoxTrax system was widely criticized by hockey fans, who felt that the graphics were distracting and meant to make the broadcasts cater towards casual viewers; sportswriter [[Greg Wyshynski]] stated that FoxTrax was "cheesy enough that it looked like hockey by way of a ''[[Mighty Morphin Power Rangers]]'' production budget",<ref name="espn-bringback">{{Cite news|url=http://www.espn.com/nhl/story/_/id/21080555/nhl-bring-back-infamous-glow-puck|title=Bring back the glow puck; no, I'm serious|work=ESPN.com|access-date=2017-10-21}}</ref> and considered it "a sad commentary on what outsiders thought of both hockey and American hockey fans". Acknowledging that Canadian-born journalist [[Peter Jennings]] (who was interviewed as a guest during the 1996 All-Star Game that introduced the technology) stated on-air that Canadians would "probably hate it", Wyshynski suggested that FoxTrax was an admission that American viewers were "too hockey-stupid to follow the play" or "need to be distracted by shiny new toys in order to watch the sport."<ref name="slate-lamepuck"/> In 2002, an informal poll by [[ESPN]] solicited opinions from readers on the worst innovations in sports history, without specifying choices in advance. The Fox glow puck came in 6th place, just behind [[Free agent|free agency]].<ref>{{cite web |url=https://www.espn.com/page2/s/list/readers/innovations/worst.html |title=Worst sports innovations |access-date=2013-10-23 |date=2002-07-17}}</ref> A survey commissioned by Fox itself claimed that 10 out of 10 respondents liked the new puck.<ref>{{cite web |url=https://www.espn.com/espn/page2/story?page=keri/061130 |title=Gear through the years |access-date=2008-03-20 |author=Keri, Jonah |author-link=Jonah Keri |date=2006-11-30 |work=ESPN}}</ref> In 2014, sportswriter Aaron Brown of Slate called it "one of sports broadcasting’s most-ridiculed experiments."<ref name="slate-lamepuck" /> Cavallaro defended FoxTrax in a 1997 paper for IEEE Computer Graphics and Applications, calling it an "overall success" that contributed to higher ratings for Fox. "While we certainly had moments of doubt, the Puck Truck proved successful at every event it attended," he wrote. "It's true that some fans don't care for the effect, but many think it's an improvement."<ref>{{Cite journal|last=Cavallaro|first=R.|date=1997|title=The FoxTrax hockey puck tracking system|journal=IEEE Computer Graphics and Applications|language=en-US|volume=17|issue=2|pages=6–12|doi=10.1109/38.574652|issn=0272-1716}}</ref> He later claimed that "most people were impressed by the technology even if they hated the effect." Building upon his work, Cavallaro co-established a new company known as [[Sportvision]] in 1998, which marketed other forms of sports graphics technologies, including [[1st & Ten (graphics system)|virtual down lines]] for football.<ref name="slate-lamepuck" /><ref name="espn-bringback" /> As part of a larger project with [[SAP SE|SAP]] and Sportvision, the NHL had since experimented with player and puck tracking using embedded microchips. The new system's capabilities were demonstrated on-air during the [[2019 NHL All-Star Game]]. The NHL planned to deploy tracking at all arenas for the [[2019–20 NHL season|2019–20 season]],<ref>{{Cite web|url=https://www.sportsvideo.org/2019/01/26/in-nbc-sports-nhl-all-star-game-production-player-puck-tracking-is-the-belle-of-the-ball/|title=In NBC Sports' NHL All-Star Game Production, Player/Puck Tracking Is the Belle of the Ball|last=Costa|first=Brandon|website=Sports Video Group|date=26 January 2019 |language=en|access-date=January 27, 2019}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/newyork/news/2019/01/24/nbc-sports-readies-new-moves-for-all-star-game.html|title=NBC Sports readies new moves for NHL All-Star Game|first=Ian|last=Thomas|website=New York Business Journal|access-date=January 27, 2019}}</ref><ref>{{cite news|url=http://www.sportingnews.com/us/nhl/news/bettman-announces-hockey-puck-and-player-tracking-for-nhl-2019-20-season/tu306ahz1qxu1btgmxotkf2pd|title=Gary Bettman announces puck, player tracking for 2019-20 NHL season|first=Matt|last=Hornick|publisher=Sporting News|date=January 25, 2019|access-date=January 27, 2019}}</ref> however this was delayed to the [[2020–21 NHL season|2020–21 season]] due to a change in technology provider.<ref name="SVG NBC">{{Cite web |last=Dachman |first=Jason |date=January 13, 2021 |title=NHL Puck Drop 2021: NBC Sports Will Be Onsite for Exclusive Games But Will Lean Heavily on RSNs, Stamford Broadcast Center |url=https://www.sportsvideo.org/2021/01/13/2021-nhl-puck-drop-nbc-sports-will-be-on-site-for-exclusive-games-but-will-lean-heavily-on-rsns-stamford-broadcast-center/ |url-status=live |archive-url=https://web.archive.org/web/20210127142038/https://www.sportsvideo.org/2021/01/13/2021-nhl-puck-drop-nbc-sports-will-be-on-site-for-exclusive-games-but-will-lean-heavily-on-rsns-stamford-broadcast-center/ |archive-date=January 27, 2021 |access-date=January 31, 2021 |website=Sports Video Group |language=en}}</ref><ref name="SVG Sportsnet">{{Cite web |last=Dachman |first=Jason |date=January 13, 2021 |title=NHL Puck Drop 2021: Sportsnet Looks To Limit Travel, Enhance Safety, Maintain Quality |url=https://www.sportsvideo.org/2021/01/13/nhl-puck-drop-2021-sportsnet-looks-to-limit-travel-enhance-safety-maintain-quality/ |url-status=live |archive-url=https://web.archive.org/web/20210126030359/https://www.sportsvideo.org/2021/01/13/nhl-puck-drop-2021-sportsnet-looks-to-limit-travel-enhance-safety-maintain-quality/ |archive-date=January 26, 2021 |access-date=January 31, 2021 |website=Sports Video Group |language=en}}</ref>
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