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==Release== ===Initial touring and promotion=== Thursday announced ''Full Collapse'' on February 5, 2001, for release two months later.<ref name=Victoryannounce>{{cite web|url=http://www.victoryrecords.com/shows.html|archive-url=https://web.archive.org/web/20010210004724/http://www.victoryrecords.com/shows.html|title=New News from Victory|publisher=Victory Records|archive-date=February 10, 2001|access-date=February 18, 2021|url-status=live}}</ref> The band created hype for the album by touring the United States for two months with bands [[Midtown (band)|Midtown]], Grey AM, and [[Every Time I Die]]. On March 19, 2001, "Cross Out the Eyes" was posted as a free download through Victory Records' website.<ref name=VictoryNews033101/> ''Full Collapse'' was released on April 10, 2001 through Victory.<ref name=Victoryannounce/> The design of the physical was debated: the band hoped to create a booklet of artwork for ''Full Collapse'' but were discouraged by Victory founder [[Tony Brummel]] who insisted on a less expensive one-page insert without printed lyrics. A compromise was reached, which resulted in the final chosen packaging.<ref name=PNstatement/> The album's release was promoted with a series of shows with Midtown and [[River City High]].<ref name=VictoryNews033101>{{cite web|url=http://www.victoryrecords.com/shows.html|archive-url=https://web.archive.org/web/20010331080738/http://www.victoryrecords.com/shows.html|title=New News from Victory|publisher=Victory Records|archive-date=March 31, 2001|access-date=February 18, 2021|url-status=live}}</ref> "Understanding in a Car Crash" was released as a single to [[Campus radio|college radio stations]] in April 2001.<ref name=CMJImpact/> In June 2001, Thursday embarked on an East Coast US tour with [[Skycamefalling]] and [[Fairweather (band)|Fairweather]].<ref name=VictoryTours060301>{{cite web|url=http://www.victoryrecords.com/tours.html|archive-url=https://web.archive.org/web/20010603135920/http://www.victoryrecords.com/tours.html|title=Tours|publisher=Victory Records|archive-date=June 3, 2001|access-date=February 18, 2021|url-status=live}}</ref> In July, the band toured with BoySetsFire, [[Samiam]], and [[the Movielife]].<ref name=PNinterview/> Following this, they toured across the US with [[Waterdown]] and [[Drowningman]] until August.<ref name=VictoryTours060301/> After three shows with [[Warped Tour]], the band toured with [[Rival Schools (band)|Rival Schools]].<ref name=VictoryNews080101>{{cite web|url=http://www.victoryrecords.com/shows.html|archive-url=https://web.archive.org/web/20010801144105/http://www.victoryrecords.com/shows.html|title=New News from Victory|publisher=Victory Records|archive-date=August 1, 2001|access-date=February 18, 2021|url-status=live}}</ref><ref>{{cite web|url=http://fullcollapse.com/news/|archive-url=https://web.archive.org/web/20010722045317/http://fullcollapse.com/news/|title=News|publisher=Thursday|archive-date=July 22, 2001|access-date=February 18, 2021}}</ref> In October, the band toured the West Coast for a week with [[Murder City Devils]] and [[American Steel]], before touring the East Coast with [[Piebald (band)|Piebald]], [[the Lawrence Arms]], and [[Recover (band)|Recover]] in November.<ref name=ThursdayTourdiary>{{cite web|url=http://www.fullcollapse.com:80/displaytourdiary.asp?TimeStamp=P|archive-url=https://web.archive.org/web/20030625180425/http://www.fullcollapse.com/displaytourdiary.asp?TimeStamp=P|title=Tourdiary|publisher=Thursday|archive-date=June 25, 2003|access-date=February 18, 2021|url-status=live}}</ref><ref>{{cite web|url=https://www.punknews.org/article/2166/its-no-longer-about-the-benjamins-baby|title=It's no longer about the Benjamins, baby?|publisher=Punknews.org|author=Heisel, Scott|date=October 31, 2001|access-date=February 14, 2021|archive-date=May 13, 2020|archive-url=https://web.archive.org/web/20200513185129/https://www.punknews.org/article/2166/its-no-longer-about-the-benjamins-baby|url-status=live}}</ref> Thursday toured with [[Hey Mercedes]] and [[Saves the Day]] until the end of the year.<ref>{{cite web|url=http://www.savestheday.com:80/tour.html|archive-url=https://web.archive.org/web/20011204201619/http://savestheday.com/tour.html|title=Saves the Day|publisher=[[Saves the Day]]|archive-date=December 4, 2001|access-date=April 13, 2018|url-status=dead}}</ref> In December 2001, the music video for "Understanding in a Car Crash", which consists of live footage, began airing on [[MTVX]], [[MTV2]], and [[Much (TV channel)|MuchMusic]].<ref name="AP.netreview"/><ref name=ThursdayNewsP6/> Following this, a music video directed by [[Darren Doane]] for "Cross Out the Eyes" was released.<ref name=ThursdayNewsP6/> Doane interpreted the song to be about rebirth and marriage; the video is centered around a guy, who is jobless, single, and offers nothing to society. He is taken by people and has his skin removed, indicating that he is a new person, and sold to a rich woman. As a result of this, he is given marriage status, making him a valuable member of society.<ref name=Decapolisinterview>{{cite web|url=http://decapolis.com/cgi-bin/music/viewnews.cgi?newsid1044622248,58913,|archiveurl=https://web.archive.org/web/20030224074954/http://decapolis.com/cgi-bin/music/viewnews.cgi?newsid1044622248,58913,|title=Geoff Rickly (Thursday) Interview|publisher=Decapolis|author=Hewitt, Andy|date=February 7, 2003|archivedate=February 24, 2003|accessdate=December 12, 2021}}</ref> By January 2002, Thursday was gaining [[Feature story|feature stories]] in publications such as ''[[Metal Edge]]'' and ''[[Metal Maniacs]]''.<ref name=CMJImpact/> The following month, keyboardist Andrew Everding joined the band. He had been relaxing at Rickly's apartment and was invited to a practice session with the band.<ref name=Kludgeinterview>{{cite web|url=http://www.kludgemagazine.com:80/interviews.php?id=102|archive-url=https://web.archive.org/web/20030123043520/http://www.kludgemagazine.com/interviews.php?id=102|title=Interview: Thursday|work=[[Kludge (magazine)|Kludge]]|date=October 22, 2002|archive-date=January 23, 2003|access-date=November 14, 2018|url-status=live}}</ref> The same month, the band toured across the United Kingdom with the Movielife.<ref name=ThursdayNewsP6>{{cite web|url=http://www.fullcollapse.com:80/displaynews.asp?TimeStamp=P&CurPage=6|archive-url=https://web.archive.org/web/20040116103212/http://www.fullcollapse.com/displaynews.asp?TimeStamp=P&CurPage=6|title=News|publisher=Thursday|archive-date=January 16, 2004|access-date=February 18, 2021|url-status=live}}</ref> The music video for "Understanding in a Car Crash" was successful at MTV2, where it stayed in rotation for eight weeks.<ref>{{cite web|url=https://www.punknews.org/article/3025/thursday-on-mtv2s-spring-break-possibly-signs-with-island|title=Thursday on MTV2's Spring Break / possibly signs with Island?|publisher=Punknews.org|author=Heisel, Scott|date=March 18, 2002|access-date=February 18, 2021|archive-date=May 14, 2020|archive-url=https://web.archive.org/web/20200514143737/https://www.punknews.org/article/3025/thursday-on-mtv2s-spring-break-possibly-signs-with-island|url-status=live}}</ref> In March and April 2002, the band went on tour with [[Sparta (band)|Sparta]].<ref>{{cite web|url=https://www.punknews.org/article/2699/tours-sparta-thursday-tour-dates|title=Sparta/Thursday Tour Dates|publisher=Punknews.org|author=Heisel, Scott|date=February 2, 2002|access-date=April 24, 2018|archive-date=April 24, 2018|archive-url=https://web.archive.org/web/20180424152746/https://www.punknews.org/article/2699/tours-sparta-thursday-tour-dates|url-status=live}}</ref> They were denied clearance at the Canada–US border, and as a result, had to cancel a show.<ref name=PNborder/> Shortly afterwards, the band appeared at the Skate and Surf festival. They had planned to support [[Face to Face (punk band)|Face to Face]] on their headlining US tour, but were replaced by the Movielife.<ref name=PNborder>{{cite web|url=https://www.punknews.org/article/3219/thursday-denied-at-the-border|title=Thursday denied at the border|publisher=Punknews.org|author=Heisel, Scott|date=April 8, 2002|access-date=February 18, 2021|archive-date=May 14, 2020|archive-url=https://web.archive.org/web/20200514155456/https://www.punknews.org/article/3219/thursday-denied-at-the-border|url-status=live}}</ref><ref>{{cite web|url=https://www.punknews.org/article/2699/tours-sparta-thursday-tour-dates|title=Sparta/Thursday Tour Dates|publisher=Punknews.org|author=Heisel, Scott|date=February 2, 2002|access-date=February 18, 2021|archive-date=May 13, 2020|archive-url=https://web.archive.org/web/20200513204451/https://www.punknews.org/article/2699/tours-sparta-thursday-tour-dates|url-status=live}}</ref> ===Issues with Victory and subsequent touring=== In May 2002, as Thursday's signing to [[The Island Def Jam Music Group|Island Def Jam]] had become imminent, the band released a statement through their website detailing their internal problems with Victory and reasons for leaving. The band said they had higher aspirations for the album art for ''Full Collapse'', which were undone by Brummel's desire to keep costs down. During a visit to Victory's offices, they also discovered that for promotional purposes, the label made Thursday-branded [[whoopee cushion]]s, which were intended to be distributed to fans at the Warped Tour. They were produced without Thursday's consent and so were discontinued. The band continually emphasized the need to communicate regarding art direction and promotion, but were allegedly ignored by Brummel and told that Victory was too big to run everything past its artists.<ref name=PNstatement>{{cite web|url=https://www.punknews.org/article/3601/thursday-exposes-victory-officially-announces-island-signing|title=Thursday exposes Victory / officially announces Island signing!|publisher=Punknews.org|author=Heisel, Scott|date=May 22, 2002|access-date=February 5, 2018|url-status=live|archive-url=https://web.archive.org/web/20170803215453/https://www.punknews.org/article/3601/thursday-exposes-victory-officially-announces-island-signing|archive-date=August 3, 2017}}</ref> Rickly recalled that upon signing, the label told them that they wanted Thursday to be their own [[Pop music|pop]] iteration of Saves the Day.<ref>{{cite web|url=http://in-your-ear.net/features/interviews/thursday/|archiveurl=https://web.archive.org/web/20050113045354/http://in-your-ear.net/features/interviews/thursday/|title=Thursday The Language of Thursday|publisher=In Your Ear Magazine|author=Edwards, Melissa|date=October–November 2003|archivedate=January 13, 2005|accessdate=April 8, 2023}}</ref> In a meeting with Brummel, he claimed that Thursday was not living up to his expectations, with the band's statement explaining: "Instead of Tony's relationship with us being based on a love for music, it was based entirely on numbers." However, by late 2001, Brummel began showing more concern for the band and called more frequently regarding sales. They soon learned that Brummel planned to sell part of Victory to [[MCA Records|MCA]] and, as Thursday's contract only allowed them to leave Victory for a [[major label]], began reciprocating new-found interest from prominent labels. By early 2002, the decision to join Island was made as MCA began promoting ''Full Collapse'' as their own,<ref name=PNstatement/> and Thursday found itself in a legal battle with the label. Rickly would later note: "When we parted ways with Victory, we got our asses kicked. [...] Victory's lawyers were so strong."<ref>{{cite web|url=https://idobi.com/news/thursdays-victory-treaty-causes-uproar/|title=Thursday's Victory Treaty Causes Uproar|publisher=[[Idobi Radio|idobi]]|author=Fiasco, Lance|date=July 10, 2007|access-date=February 18, 2021|archive-date=February 18, 2021|archive-url=https://web.archive.org/web/20210218153318/https://idobi.com/news/thursdays-victory-treaty-causes-uproar/|url-status=live}}</ref> "Cross Out the Eyes" was released to [[modern rock]] radio stations on June 10, 2002.<ref>Adored 2002, p. 30</ref> Between late June and mid-August, the band went on the 2002 Warped Tour.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/76558/warped-tour-to-kick-off-in-late-june|title=Warped Tour To Kick Off In Late June|magazine=Billboard|date=March 7, 2002|access-date=February 11, 2017|archive-date=February 12, 2017|archive-url=https://web.archive.org/web/20170212091211/http://www.billboard.com/articles/news/76558/warped-tour-to-kick-off-in-late-june|url-status=live}}</ref> Following this, the band appeared at the Bizarre, [[Pukkelpop]], [[Reading and Leeds Festivals]].<ref name=VictoryTour080202>{{cite web|url=http://www.victoryrecords.com/tours.html|archive-url=https://web.archive.org/web/20020802143804/http://www.victoryrecords.com/tours.html|title=Tours|publisher=Victory Records|archive-date=August 2, 2002|access-date=February 18, 2021|url-status=live}}</ref><ref>{{cite web|url=https://www.punknews.org/article/3163/vagrant-gets-bizarre|archive-url=https://web.archive.org/web/20200514154425/http://punknews.org/article/3163/vagrant-gets-bizarre|title=Vagrant gets bizarre|publisher=Punknews.org|author=Heisel, Scott|date=April 3, 2002|archive-date=May 14, 2020|access-date=February 20, 2021|url-status=live}}</ref> Though the band were not planning on doing another tour, they appeared at three shows on the [[Plea for Peace Foundation|Plea for Peace]] tour.<ref name=Kludgeinterview/><ref name=VictoryTour080202/> Keeley said the band had heard about the tour from the previous year, and felt it was an appropriate way to end the touring cycle for ''Full Collapse''.<ref name=Kludgeinterview/> Live versions of "Understanding in a Car Crash", "Autobiography of a Nation", "Paris in Flames", and "Standing on the Edge of Summer" would appear on the band's second EP ''[[Five Stories Falling]]'' (2002).<ref>{{cite AV media notes|title=Five Stories Falling|author=Thursday|year=2002|type=sleeve|publisher=Victory Records|id=VR-189}}</ref> Thursday would later use Victory's lawyers to leave Island in 2007 and reunite with Brummel to work on the live/video album ''[[Kill the House Lights]]'' (2007). It chronicles the band's career with a documentary and concert footage emphasizing the ''Full Collapse'' era. It also features demos and alternate versions of songs from that album.<ref>{{cite web|url=http://www.mtv.com/news/articles/1564369/thursday-knew-victory-treaty-would-confuse-everybody.jhtml|archive-url=https://web.archive.org/web/20121020052912/http://www.mtv.com/news/articles/1564369/thursday-knew-victory-treaty-would-confuse-everybody.jhtml|url-status=dead|title=Thursday Knew Victory Treaty 'Would Confuse Everybody'|publisher=[[MTV]]|author=Harris, Chris|date=July 9, 2007|archive-date=October 20, 2012|access-date=March 28, 2021}}</ref>
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