Editing GEICO (section)

==Advertising campaigns==
GEICO has many well-known ad campaigns. In 2012 GEICO spent over US$1.1 billion in advertising, or 6.8% of its revenue.<ref>{{cite web|title=GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate|url=http://www.insurancejournal.com/news/national/2013/10/22/308779.htm|publisher=Insurance Journal|date=October 22, 2013|url-status=live|archive-url=https://web.archive.org/web/20140208175612/http://www.insurancejournal.com/news/national/2013/10/22/308779.htm|archive-date=February 8, 2014}}</ref> All campaigns are made and produced by [[The Martin Agency]] in [[Richmond, Virginia]]. GEICO ads have featured several well-known mascots, including:
* Martin the GEICO Gecko is their most well-known spokesperson mascot. He is voiced by British actor [[Jake Wood]] currently, though other actors have been used in the past, including Andrew Randall, and [[Kelsey Grammer]].
* The GEICO Announcer is a voiceover artist in the commercial that says. ("GEICO. 15 minutes could save you 15% or more on car insurance.") He is voiced by Andrew Anthony.
* The [[GEICO Cavemen]] (from ads claiming using their website is "so easy, a caveman could do it").
* Actor [[Mike McGlone]], who uses [[film noir]]-style narration to compare the ease of GEICO to things, famous people, or idioms. ("Could switching to GEICO really save you 15% or more on car insurance?...Is having a snowball fight with pitching great [[Randy Johnson]] a bad idea?") The scene is then acted out, with typically humorous results, similar to its "Did You Know" commercials. In addition to Johnson, other ads have included [[Charlie Daniels]], [[Andrés Cantor]], [[Foghorn Leghorn]], [[Elmer Fudd]], [[R. Lee Ermey]], and [[Ed "Too Tall" Jones]] among others. One of the more notable ads in the campaign features Maxwell, a pig who lets out a long "Whee!" from a vehicle on his way home (a play on the "[[This Little Piggy]]" nursery rhyme). Originally first aired in May 2010, GEICO reintroduced the Maxwell ad 15 years later for the [[2025 NCAA Division I Men's Basketball Tournament]].<ref>{{Cite web |last=Darney|first=Caroline |date=2025-03-21 |title= Geico brought back the pig commercial for March Madness and fans are furious |url=https://ftw.usatoday.com/story/entertainment/pop-culture/2025/03/21/geico-pig-commercial-march-madness-ad-stop/82596221007/ |access-date=2025-03-26 |website=ForTheWin |language=en-US}}</ref>
* The "money savers" campaign enlisted actors to portray average consumers who have resorted to various humorous extremes in order to save money, such as teaching a dog to sing or teaching a group of Guinea pigs to row a boat and perform some mundane task for the consumer, and then presented switching to GEICO as an easy alternative to such endeavors with the common line ".... there's an easier way to save money."
* The "Happier Than...." duo features Jimmy (actor Timothy Ryan Cole) and Ronnie (musician Alex Harvey) playing a guitar and a mandolin, respectively, on a small portable stage.  They comment on a fictitious preceding event, such as a man dressed in 15th-century attire laughing as he leads a trio of speed boats with the painted names ''Niña'', ''Pinta'', and ''Santa Maria''.  After cutting to the duo, one says to the other, "You know, folks who save hundreds of dollars by switching to GEICO sure are happy."  The other then replied, "How happy are they, (Jimmy/Ronnie)?" and in the case above, the response is "Happier than [[Christopher Columbus]] with speedboats!" This series is known for its viral "Hump Day" ad, showing a camel in an office.
* Kash, the stack of cash that represents the money insurance customers could have saved by switching to GEICO. "[[Somebody's Watching Me]]" would play in the background.

There are also GEICO ads that feature stories from GEICO [[customer]]s about situations in which the company assisted them, but are translated by celebrities like [[Little Richard]] and [[Joan Rivers]]. Film trailer announcer [[Don LaFontaine]] appeared in one such ad, shortly before his death. The tag announcer for these spots was [[D. C. Douglas]].  GEICO is also an official sponsor of the [[National Hockey League]] and themed commercials that always feature members of the hometown [[Washington Capitals]].