Editing Gatorade (section)

===Re-branding===
[[File:GatoradeG4types.png|thumb|right|380px|<div class="center" style="width:auto; margin-left:auto; margin-right:auto;">G Series introduced in 2010, from left to right:</div>'''Prime 01''' (pre-game fuel)<br />'''Perform 02: Gatorade Thirst Quencher''' (original Gatorade)<br />'''Perform 02: G2''' [[low-calorie]]<br />'''Recover 03''' (post-game protein)]]

In 2010, Gatorade re-branded a number of its products.<ref name="gatorfaq">{{cite web|url=http://www.gatorade.com/frequently_asked_questions/|title=Gatorade FAQ |work=Gatorade.com |access-date=January 15, 2009}}</ref> Original Gatorade was initially re-labeled as '''Gatorade G'''. Gatorade Rain was re-labeled as '''No Excuses'''. Gatorade AM was re-labeled '''Shine On'''; Gatorade X-Factor was relabeled as '''Be Tough''', and Gatorade Fierce was relabeled '''Bring It'''. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010.<ref name=rebrandingmay10>{{cite news |last=Picchi |first=Aimee |title=Gatorade's Rebranding: So Confusing It Requires an Ad to Explain It |url=http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/ |access-date=January 24, 2011 |newspaper=Daily Finance |date=May 6, 2010 |archive-url=https://web.archive.org/web/20110323053936/http://www.dailyfinance.com/story/company-news/gatorades-rebranding-so-confusing-it-requires-a-new-ad-to-expl/19467659/ |archive-date=March 23, 2011 |url-status=dead }}</ref><ref name="ajc1">{{cite news|last=McWilliams|first=Jeremiah|title=PepsiCo revamps 'formidable' Gatorade franchise after rocky 2009 |url=http://www.ajc.com/business/pepsico-revamps-formidable-gatorade-397505.html|access-date=December 3, 2010|newspaper=The Atlanta Journal-Constitution|date=March 23, 2010}}</ref> Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the '''G Series''', categorizing varieties of its products into three main segments: before, during, and after athletic events.<ref name=GSeries>{{cite news |last=Spector |first=Bennett|title=Gatorade Conquers Hydration: Debuting 'G Series' Technology at Super Bowl XLIV |url=http://bleacherreport.com/articles/337710-gatorade-concurs-hydration-debuting-g-series-technology-at-super-bowl-xliv |access-date=January 13, 2011 |newspaper=Bleacher Report |date=February 1, 2010}}</ref>

* The '''Prime 01''' product line consists of a pre-game fuel in a gel consistency, positioned for consumption prior to athletic activity.<ref name=factsheetGatorade />
* Traditional Gatorade products such as ''Gatorade Thirst Quencher'' (Original Gatorade), ''G2'', and ''Gatorade Powder'' are categorized under the '''Perform 02''' classification, representing their intention for consumption during periods of physical exertion.<ref name="GSeries"/>
* '''Recover 03''' refers to a post-workout [[protein]] and [[carbohydrate]] drink, formulated with the consistency of a sports drink. The composition of this beverage reflects its intention to provide both [[hydrate|hydration]] and muscle recovery after exercise.<ref name=factsheetGatorade />

'''G Series Pro''', a brand extension initially developed for professional athletes, began to be sold in [[GNC (store)|GNC]] and [[Dick's Sporting Goods]] stores in the U.S. in 2010 after first being available only in professional locker rooms and specialized training facilities.<ref name=Gseriespro>{{cite news|last=Phillips|first=Aron|title=Gatorade G Series Pro Launches|url=http://dimemag.com/2010/04/gatorade-g-series-pro-launch-party/|access-date=January 24, 2011|newspaper=Dime Magazine|date=April 15, 2010}}</ref> Also in 2010, Gatorade introduced the '''G Natural''' Gatorade line which is made with "natural flavors and ingredients", specifically sweetened with [[Stevia]] and sold in [[Whole Foods Market|Whole Foods]] grocery stores within the United States. G Natural was released in two flavors: G Orange Citrus and G2 Berry.<ref name=gnatural>{{cite news|title=New Gatorade is not for couch potatoes|url=http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/|access-date=January 24, 2011|work=Reuters|date=March 24, 2010|url-status=dead|archive-url=https://web.archive.org/web/20100527073613/http://blogs.reuters.com/shop-talk/2010/03/24/new-gatorade-is-not-for-couch-potatoes/|archive-date=May 27, 2010}}</ref> The G Series began to replace prior iterations of Gatorade product lines in the U.S. (the brand's highest volume market) in 2010.<ref name=gseriesline>{{cite journal |last=Buss |first=Dale |title=Gatorade Overhauls Brand Architecture With G Series Line |journal=Brand Channel |date=March 24, 2010 |url=http://www.brandchannel.com/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx |access-date=January 24, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20100906205421/http://www.brandchannel.com/home/post/2010/03/24/gatorade-overhauls-brand-architecture-with-g-series-line.aspx |archive-date=September 6, 2010 }}</ref> While Gatorade products have historically been developed for athletes engaging in competitive sporting events, a separate line of products formulated for consumption before, during and after personal fitness exercise was introduced in the U.S. in 2011.<ref name=agegfit>{{cite journal|last=Zmuda|first=Natalie|title=Gatorade Introduces G Series Fit; but Can Consumers Keep All Its Products Straight?|journal=Advertising Age |date=May 2, 2011 |url=http://adage.com/article/news/gatorade-launches-g-series-fit-dedicated-ad-blitz/227315/ |access-date=July 28, 2011}}</ref> Labeled under the name '''G Series FIT''', this product line consists of pre-workout fruit-and-nut bites, lightly flavored electrolyte replacement drinks, as well as post-workout protein recovery smoothies.<ref name=sportsbusj>{{cite news|title=Gatorade Launches Campaign for G Series Fit Targeted at Fitness Athletes |url=http://www.sportsbusinessdaily.com/Daily/Issues/2011/05/02/Marketing-and-Sponsorship/Gatorade.aspx|access-date=July 27, 2011 |newspaper=SportsBusiness Journal|date=May 2, 2011}}</ref><ref name=streetgfit>{{cite news|title=PepsiCo: Impact of Gatorade G Series Fit on Stock|url=http://www.thestreet.com/story/10951963/1/pepsico-impact-of-gatorade-g-series-fit-on-stock.html|access-date=July 28, 2011 |newspaper=The Street|date=December 20, 2010}}</ref>

'''G Organic''' with interest from consumers and two years of research, Gatorade developed an organic version of the sports drink.<ref>{{cite news |last1=Kaplan |first1=Jennifer |title=Gatorade goes organic as PepsiCo joins natural-ingredient push |url=https://www.chicagotribune.com/business/ct-organic-gatorade-20160830-story.html |publisher=Chicago Tribune}}</ref> The product was launched in 2016 with three initial flavors (Lemon, Mixed Berry, and Strawberry), was USDA certified organic through each step of the process, contained sea salt, and no artificial colors.<ref>{{cite news |last1=Aubrey |first1=Allison |title=Organic Gatorade: It's Still Loaded With Sugar, Folks |url=https://www.npr.org/sections/thesalt/2016/09/01/492257166/organic-gatorade-its-still-loaded-with-sugar-folks |publisher=NPR}}</ref><ref>{{cite news |last1=Watrous |first1=Monica |title=Gatorade launches organic varieties |url=https://www.foodbusinessnews.net/articles/8541-gatorade-launches-organic-varieties |publisher=Food Business News}}</ref>

'''Gx Sweat''', in March 2021, Gatorade released Gx Sweat patch, which measures a user's sweat and hydration. It is the company's first wearable product.<ref>{{Cite web|last=Golden|first=Jessica|date=2021-03-01|title=Gatorade made a smart patch that measures your sweat and hydration|url=https://www.cnbc.com/2021/03/01/gatorade-launches-gx-sweat-patch-that-measures-sweat-hydration-levels.html|access-date=2021-04-25|website=CNBC|language=en}}</ref>

'''Gatorlyte''', in 2021, Gatorade released Gatorlyte, a 5-electrolyte blend that they claim provides 'rapid rehydration'.<ref>{{Cite web |date=14 May 2021 |title=Gatorade introduces Gatorlyte designed for elite athletes and weekend warriors |first=Mary-Ellen |last=Shoup |url=https://www.foodnavigator-usa.com/Article/2021/05/14/Gatorade-introduces-rapid-rehydration-Gatorlyte-designed-for-elite-athletes-and-weekend-warriors |access-date=2023-01-22 |website=foodnavigator-usa.com |language=en-GB}}</ref>

'''Fast Twitch''', in 2023, Gatorade released Fast Twitch, an [[energy drink]] that they claim will 'ignite power and athletic performance'.<ref name=":0" /><ref name=":1" />