Editing Gift card (section)

===Mobile and virtual gift cards===
[[File:App Store Gift Card by Zihexin.jpg|thumb|An [[app store]] gift card display in a shop]]
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Mobile gift cards are delivered to mobile phones via [[email]] or [[SMS]], and phone apps allow users to carry only their cell phone. 

Virtual gift cards are delivered via email to the recipient, the benefits being that they cannot be physically lost and that the consumer does not has to spend the additional time needed to buy a physical gift card in a brick and mortar store making it more convenient. Gift cards of this type can also be purchased quicker, which is especially attractive if a gifting occasion is on the horizon.  

Other companies have introduced virtual gift cards that users redeem on their smartphones. As the merchant is not involved in the loop, it is considered a cash transfer rather than a traditional gift card.