Editing Golf Channel (section)

=== Merger with NBC Sports ===
In January 2011, Comcast [[Acquisition of NBC Universal by Comcast|acquired]] a 51% majority stake in [[NBC Universal]] from [[General Electric]]. As a result of the re-alignment of Comcast's existing properties into NBC Universal, Golf Channel and sister sports network [[NBC Sports Network|Versus]] were subsumed by a restructured [[NBC Sports]] division. On-air synergies between NBC's existing production unit began to take effect in February 2011 at the [[2011 WGC-Accenture Match Play Championship|WGC Match Play Championship]], when NBC's golf telecasts took on the Golf Channel branding as "[[Golf Channel on NBC]]", in a similar manner to [[ESPN on ABC|ESPN's co-branding of sports output on ABC]]. NBC Sports personalities could now appear on Golf Channel, and former NBC Sports senior vice president [[Mike McCarley]] took over as the network's new head. The network also adopted an amended logo featuring the [[NBC peacock]].<ref name=nbc-golfchannel>{{cite web|last=Renyolds|first=Mike|title=McCarley To Head Golf Channel, Davis Out At Versus In NBC Sports Group Reorg: Sources|url=http://www.multichannel.com/article/463313-McCarley_To_Head_Golf_Channel_Davis_Out_At_Versus_In_NBC_Sports_Group_Reorg_Sources.php|publisher=Multichannel News|access-date=February 2, 2011|archive-date=February 4, 2011|archive-url=https://web.archive.org/web/20110204193426/http://www.multichannel.com/article/463313-McCarley_To_Head_Golf_Channel_Davis_Out_At_Versus_In_NBC_Sports_Group_Reorg_Sources.php|url-status=dead}}</ref>

In December 2013, Golf Channel unveiled a new logo, implemented in May 2014 to coincide with the [[2014 Players Championship]]. The new logo replaces the "swinging G" emblem that had been used since the network's launch with a [[wordmark]] alongside the NBC peacock. The new logo was meant to provide a unified brand across Golf Channel's associated properties and services.<ref name="deadline-newlogo">{{cite web|url=https://www.deadline.com/2013/12/nbcus-golf-channel-unveils-new-logo/|archive-url=https://web.archive.org/web/20131219061519/http://www.deadline.com/2013/12/nbcus-golf-channel-unveils-new-logo/|url-status=dead|archive-date=December 19, 2013|title=NBCU's Golf Channel Unveils New Logo|work=[[Deadline Hollywood]]|date=December 16, 2013|access-date=July 20, 2014}}</ref> That month, it also partnered with [[Sirius XM PGA Tour Radio]] to feature audio simulcasts of its studio programming.<ref>{{Cite news |title=SiriusXM PGA Tour Radio Adds Golf Channel Programming |language=en-us |work=Radio World |url=https://www.radioworld.com/news-and-business/siriusxm-pga-tour-radio-adds-golf-channel-programming |access-date=November 18, 2018}}</ref>

In 2014, Golf Channel acquired rights to the [[NCAA Division I Men's Golf Championship]]. In 2015, it also began to broadcast the [[NCAA Division I Women's Golf Championships]]. In 2017, Golf Channel extended its rights to the tournaments through 2029.<ref>{{Cite web |date=August 29, 2017 |title=NCAA agrees long-term Golf Channel extension |url=https://www.sportspromedia.com/news/ncaa-agrees-long-term-golf-channel-extension/ |access-date=May 14, 2022 |website=SportsPro |language=en-GB}}</ref>

On June 8, 2015, it was announced that NBC Sports had acquired rights to [[The Open Championship]] beginning in 2017 under a 12-year deal;<ref name=sbj-nbcbritishopen/> after former broadcaster [[ESPN]] opted out of the final year of rights, NBC began coverage in [[2016 Open Championship|2016]] instead.<ref name=sbj-nbcopenearly>{{cite news |title=NBC getting British Open a year early |url=http://www.sportsbusinessdaily.com/Journal/Issues/2015/10/12/Media/NBC-Open.aspx |access-date=October 12, 2015 |work=Sports Business Journal |first=John |last=Ourand |date=October 12, 2015}}</ref> Early round coverage is aired by Golf Channel, which marked the first time ever that Golf Channel had ever broadcast one of the four [[Men's major golf championships]].<ref name=sbj-nbcbritishopen>{{cite web|title=NBC, Golf Channel ending ABC/ESPN British Open reign |url=http://www.sportsbusinessdaily.com/Journal/Issues/2015/06/08/Media/British-Open.aspx|website=Sports Business Journal|date=June 8, 2015 |access-date=June 8, 2015}}</ref> On May 3, 2016, NBC announced that Golf Channel would air the bulk of the [[Golf at the Summer Olympics|men's and women's golf tournaments]] for the [[2016 Summer Olympics]], covering up to 300 hours of the tourney, with 130 of those hours live.<ref>{{cite news|url=https://www.reuters.com/article/us-olympics-television-golfchannel-idUSKCN0XU2DG|title=Golf Channel unveils Olympics plans; NBC says 'no shows' to have regrets|last=Baker|first=Liana|date=May 3, 2016|publisher=Reuters|access-date=May 9, 2016}}</ref>

In 2016, Golf Channel acquired the World Long Drivers Association, organizer of the [[World Long Drive Championships]]; coverage of its events were subsequently added to the network.<ref>{{Cite web|url=https://www.sportsbusinessdaily.com/Journal/Issues/2017/03/27/Media/Long-drive.aspx|title=Golf Channel isn't shorting Long Drive|website=Sports Business Journal|date=March 27, 2017 |language=en|access-date=April 25, 2018}}</ref> In 2017, Golf Channel acquired Revolution Golf, an online provider of golf instructional materials.<ref>{{cite news|url=https://www.sportsbusinessdaily.com/Daily/Issues/2017/08/07/Media/Revolution-Golf.aspx|title=NBC/Golf Channel Acquires Digital Video Instruction Company Revolution Golf|date=August 7, 2017}}</ref>

January 14, 2018, broadcast technicians represented by IATSE went on strike affecting tournament coverage for the Sony Open in Honolulu, Hawaii, Web.com from the Bamahas and Diamond Resorts Invitational in Orlando. Ten days later the striking workers returned to work after a new contract was ratified on January 24, 2018. <ref>{{cite news|url=http://www.espn.com/golf/story/_/id/22096013/golf-channel-cameramen-walk-coverage-amid-sony-open|title=Golf Channel Cameramen Walk Amid Coverage of Sony Open|date=January 14, 2018|access-date=January 14, 2018|agency=ESPN}}</ref>

In February 2019, Golf Channel announced a new subscription service known as GolfPass. The service will feature a variety of content, including a streaming library of archive content, instructional content, as well as special offers (such as credit for free round of golf per-year, and a premium tier offering additional discounts). [[Rory McIlroy]] will also be involved in the service, hosting new instructional content for GolfPass, as well as an autobiographical web series.<ref>{{Cite web|url=https://www.engadget.com/2019/02/05/nbc-sports-rory-mcilroy-golfpass-streaming/|title=NBC Sports and Rory McIlroy launch a streaming service for golf nuts|website=Engadget|date=February 5, 2019 |language=en|access-date=February 6, 2019}}</ref><ref>{{Cite web|url=https://awfulannouncing.com/golf/rory-mcilroy-nbc-golfpass-subscription-service.html|title=Rory McIlroy teams with NBC Sports for GOLFPASS, a hybrid digital content and lifestyle subscription service|date=February 5, 2019|website=Awful Announcing|language=en-US|access-date=February 6, 2019}}</ref>

In February 2020, it was reported that Golf Channel would consolidate its television operations with the remainder of NBC Sports at its facilities in [[Stamford, Connecticut]], in a move expected to occur over the next 12 to 18 months.<ref>{{Cite web|url=https://westfaironline.com/121849/nbc-moving-golf-channel-hq-from-orlando-to-stamford/|title=NBC moving Golf Channel HQ from Orlando to Stamford|last=Zimmerman|first=Kevin|date=March 3, 2020|website=Westfair Communications|language=en-US|access-date=March 5, 2020}}</ref> The GolfNow and GolfPass services will continue to primarily operate from Orlando. With the move to Stamford, Golf Channel also ended its long-time morning show ''Morning Drive'', replacing it with the new midday show ''Golf Today'' from Stamford beginning January 4, 2021.<ref>{{Cite web|title=Golf Channel replaces 'Morning Drive' with new show, adds Shane Bacon to team|url=https://www.golfdigest.com/story/golf-channel-new-program-today-shane-bacon|access-date=January 3, 2021|website=Golf Digest|language=en}}</ref><ref>{{Cite web|date=December 20, 2020|title=End of the road: Golf Channel says goodbye to 'Morning Drive'|url=https://golfweek.usatoday.com/2020/12/20/golf-channel-morning-drive-end-of-the-road/|access-date=January 3, 2021|website=Golfweek|language=en-US}}</ref>

In 2021, amid the renewal of NBC Sports' rights to the circuit, and the upcoming shutdown of long-time sister network [[NBCSN]] (the former Versus), NBCUniversal began to put a greater emphasis on Golf Channel's rights to the PGA Tour. That November, it was announced that early-round coverage of the Open Championship, U.S. Open (which moved to Golf Channel after NBC re-acquired the rights to USGA tournaments in 2020), and their women's counterparts, would move to [[USA Network]] in 2022.<ref name=":2" /> At the [[2022 Players Championship]], Golf Channel adopted a special logo used on-air during PGA Tour telecasts and studio programming, which is co-branded with elements of the PGA Tour logo.<ref>{{Cite web |title=Golf Channel to unveil new PGA Tour-inspired logo |url=https://golf.com/news/golf-channel-new-logo-pga-tour/ |access-date=March 24, 2022 |website=Golf |date=March 7, 2022 |language=en-US}}</ref><ref>{{Cite web |title=Golf Channel introduces combined PGA Tour logo for select coverage |url=https://www.newscaststudio.com/2022/03/09/golf-channel-logo-pga-tour/?og=1 |access-date=March 24, 2022 |website=NewscastStudio | date=March 9, 2022 |language=en-US}}</ref>