Editing Google bombing (section)

==Alternative meanings==
The Google bomb is often misunderstood by those in the media and publishing industry who do not retain technical knowledge of Google's ranking factors. For example, talk radio host [[Alex Jones]] has often conducted what he calls "Google bombs" by dispatching instructions to his radio/Internet listeners.<ref>{{cite web |last=Schoff |first=Hans |url=http://hansschoff.com/mlm/google-bomb-mastering-internet-marketing-strategies |title=How to Google Bomb - Mastering Internet Marketing Strategies &#124; Hans Schoff's Official Home Based Income Blog |publisher=Hansschoff.com |access-date=2013-03-26 |url-status=dead |archive-url=https://web.archive.org/web/20130512030112/http://hansschoff.com/mlm/google-bomb-mastering-internet-marketing-strategies |archive-date=May 12, 2013 |df=mdy-all }}</ref><ref>[https://web.archive.org/web/20111108002225/http://www.scuttledd.com/2011/06/the-new-activism-alex-jones-and-the-next-phase-of-the-infowar/ The New Activism — Alex Jones and the Next Phase of the InfoWar]</ref> In this context, the term is used to describe a rapid and massive influx of keyword searches for a particular phrase. The keyword surge gives the impression that the related content has suddenly become popular. The strategy behind this type of Google bombing is to attract attention from the larger mainstream media and influence them to publish content related to the keyword.{{citation needed|date=April 2015}}