Editing Guerrilla art (section)

== Use in advertising campaigns ==
The principles of guerrilla art have occasionally been adopted by corporations in various forms of [[guerrilla marketing]], particularly [[viral marketing]] and [[street marketing]]. Such activity may be conducted either directly or through the use of [[Front organization|front groups]], and is used to promote a product or service.

Controversies have arisen over corporate guerrilla campaigns. In 2006, the Australian launch campaign for [[Coca-Cola Zero Sugar]], which included [[fake blog]]s and public graffiti, attracted significant criticism for violating ethical standards.<ref>[http://www.theage.com.au/news/breaking/coke-site-gets-zero-for-effort/2006/01/24/1138066785594.html "Coke Gets A Zero For Effort"]</ref><ref>{{cite web|title=The Zero Movement|url=http://www.thezeromovement.org/|url-status=dead|archive-url=https://web.archive.org/web/20060112042556/http://www.thezeromovement.org/|archive-date=12 January 2006|access-date=July 24, 2006|publisher=Tim Longhurst}}</ref> Similarly, in 2007, a [[Boston]]-based campaign for ''[[Aqua Teen Hunger Force]]'' caused [[2007 Boston Mooninite panic|a citywide bomb scare]].