Editing Haier (section)

===International expansion===
In Southeast Asia, Haier opened production facilities in [[Indonesia]] in 1996 and the [[Philippines]] in 1997<ref name=fuhistory/> and failed in an attempt to enter the [[Thailand|Thai]] market due to the presence of local competitors.<ref name=fuhistory/>

Haier entered the US market in 1999.<ref name=":0">{{Cite book |url=http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/BSTR072.htm |title=Haier Group's Strategies in the US Market |publisher=IBS Center for Management Research |year=2003 |type=Case study |url-access=subscription}}</ref> In the US it focused upon two [[niche market]]s in compact refrigerators and electric [[wine cellar]]s. Haier began to manufacture full-sized refrigerators for North American market. This would bring it into direct competition with established American companies [[GE]], [[Whirlpool Corporation|Whirlpool]], [[Frigidaire]], and [[Maytag]]. As part of its strategy, Haier built a production facility in the United States at [[Camden, South Carolina|Camden]], South Carolina, opened in 2000. By 2002, US revenues reached [[USD]] $200 million, still small compared to its overall revenue of $7 billion.<ref name=fuhistory/> Also in 2002, Haier moved into the [[Greenwich Savings Bank Building]] in [[midtown Manhattan]]. Formerly the headquarters for the [[Greenwich Savings Bank]], the {{convert|52000|sqft|m2|adj=on}} building was built in 1924 in the [[neo-classical style]].

Production facilities were constructed in [[Pakistan]] in 2002 (see [[Haier Pakistan]]) and [[Jordan]] in 2003. In Africa, Haier has plants in five countries: [[Tunisia]], [[Nigeria]], [[Egypt]], [[Algeria]] and [[South Africa]].<ref>{{cite web |last= |date=2005-06-28 |title="We will be volunteer 'spokespersons' for Haier," African party officials say |url=http://english.people.com.cn/200506/28/eng20050628_192698.html |url-status=dead |archive-url=https://web.archive.org/web/20170802082150/http://en.people.cn/200506/28/eng20050628_192698.html |archive-date=2 August 2017 |access-date=2024-01-30 |website=People's Daily Online }}</ref> The company also purchased a Meneghetti's factory in [[Italy]] and began placing its products in European retail chains, either under its own brand or under [[Original equipment manufacturer|OEM]] agreements with foreign partners. 

Haier Appliances ([[India]]) P. Ltd initiated its commercial operations in January 2004. Its headquarters is in New Delhi, and in 2015 it had 33 operations, including those in [[Mumbai]], [[Bangalore]], [[Chennai]], and [[Kolkata]]. It was listed among the top 20 most trusted brands in India by The Brand Trust Report, a study conducted by Trust Research Advisory.

In June 2005, Haier bid to acquire [[Maytag Corporation]], backed by [[private equity fund]]s [[Blackstone Group]] and [[Bain Capital]]. The bid was for US$1.28 billion, or $16 per share, topping a previous offer of $14.26 per share made by [[Ripplewood Holdings]].<ref>{{cite news | url=https://www.washingtonpost.com/archive/business/2005/07/20/haier-withdraws-maytag-bid/f05586dd-097d-41b8-8cee-99c3bd17a72b/ | title=Haier Withdraws Maytag Bid | first1=Peter S. | last1=Goodman | first2=Ben | last2=White | work=[[The Washington Post]] | date=July 20, 2005 | url-access=registration}}</ref> However, Maytag was bought by [[Michigan]]-based [[Whirlpool Corporation]] which offered $1.7 billion in cash and stock, or $21 per share, plus assumed debt.<ref>{{cite web|url=http://www.rtoonline.com/content/article/Aug05/MaytagAcquisitionFinal082205.asp|title=Done Deal; Whirlpool Acquires Maytag For $2.7 Billion|date=13 May 2023 }}</ref>

In 2008, Haier entered into a [[joint venture]] agreement with the government of [[Venezuela]].<ref>{{cite web | url=https://www.elclip.org/la-fabrica-de-haier-quedo-en-blanco/?lang=en | title=Haier’s white goods factory in Venezuela draws blanks | work=Centro Latinoamericano de Investigación Periodística }}</ref>

In 2009, Haier surpassed Whirlpool to become the fourth largest refrigerator producer in terms of sales with a global market share of 6.3%.<ref>{{Cite news | url=https://www.chinadaily.com.cn/business/2009-01/19/content_7410164.htm | title=Haier leads in global refrigerator sales | first=Yu | last=Hongyan | work=[[China Daily]] | date=19 January 2009}}</ref>

In 2012, Haier Group acquired the appliance business from New Zealand-based [[Fisher & Paykel]],<ref>{{Cite news |url=https://www.reuters.com/article/us-haier-fisherpaykel-takeover-idUSBRE8A505J20121106 |title=China's Haier to take complete control of NZ's F&P Appliances |last=Tajitsu |first=Naomi |work=[[Reuters]] | date=6 November 2012}}</ref> and [[Sanyo]]'s Southeast Asian appliance manufacturing unit.<ref>{{cite web | url=https://www.haier.com/my/about-haier/news/20190604_74016.shtml |title=Haier Completes Sanyo Acquisition in Southeast Asia |date=30 March 2012 |work=Haier |access-date=December 28, 2022 |archive-date=July 5, 2022 |archive-url=https://web.archive.org/web/20220705104921/https://www.haier.com/my/about-haier/news/20190604_74016.shtml |url-status=live }}</ref>

In June 2016, Haier Group acquired [[GE Appliances]], headquartered in [[Louisville, Kentucky]], from [[General Electric]] for $5.6 billion.<ref>{{Cite press release | url=https://pressroom.geappliances.com/news/ge-completes-sale-of-appliances-business-to-haier | title=GE Completes Sale of Appliances Business to Haier | publisher=[[GE Appliances]] | date=6 June 2016}}</ref><ref>{{Cite news | url=https://www.cnet.com/home/kitchen-and-household/its-official-ge-appliances-belongs-to-haier/ | title=It's official: GE Appliances belongs to Haier | first=Ashlee Clark | last=Thompson | work=[[CNET]] | date=6 June 2016}}</ref><ref>{{Cite news | url=https://money.cnn.com/2016/01/15/investing/ge-haier-appliances-sale/index.html | last=Riley | first=Charles | title=China's Haier buys GE's appliance unit for $5.4 billion | work=[[CNN]] | date=15 January 2016}}</ref>

In October 2018, Haier acquired Italy based [[Candy (company)|Candy group]].<ref>{{Cite news | url=https://www.caixinglobal.com/2018-10-01/haier-washes-into-europe-with-italian-appliance-takeover-101331811.html | title=Haier Washes Into Europe With Italian Appliance Takeover | first=Fran | last=Wang | work=[[Caixin]] | date=1 October 2018}}</ref>

By 2020, Haier had been the world's number one home appliance brand for 12 consecutive years.<ref>{{Cite web|title=Haier – the number 1 global major appliance brand for 12 years running|url=https://www.ertonline.co.uk/news/haier-the-number-1-global-major-appliance-brand-for-12-years-running/|access-date=2021-11-29|website=ERT|date=14 January 2021 |language=en-GB}}</ref>

In October 2024, Haier Smart Home acquired Carrier Commercial Refrigeration from [[Carrier Global]] for $775 million.<ref>{{Cite press release | url=https://www.prnewswire.com/news-releases/haier-smart-home-successfully-completes-acquisition-of-carrier-commercial-refrigeration-302265552.html | title=Haier Smart Home Successfully Completes Acquisition of Carrier Commercial Refrigeration | publisher=[[PR Newswire]] | date=2 October 2024}}</ref>