Editing Horizontal integration (section)

== Media terms ==
Media critics, such as [[Robert W. McChesney]], have noted that the current trend within the entertainment industry has been toward the increased [[concentration of media ownership]] into the hands of a smaller number of transmedia and transnational conglomerates.<ref name="rethinkingpp283">Thorburn, David and Jenkins, Henry (eds.)(2003). ''Rethinking Media Change: The Aesthetics of Transition''. Cambridge, Mass.: MIT Press. p. 283.</ref> Media is seen to amass in center where wealthy individuals have the ability to purchase such ventures (e.g., [[Rupert Murdoch]]).{{fact|date=June 2020}}

That emerged are new strategies for content development and distribution designed to increase the "synergy" between the different divisions of the same company. Studios seek content that can move fluidly across media channels.<ref>Thorburn, David and Jenkins, Henry (eds.)(2003). ''Rethinking Media Change: The Aesthetics of Transition''. Cambridge, Mass.: MIT Press. p. 284.</ref>