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Iconicity
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==Endophoric and exophoric== [[Winfried Nöth]] distinguishes between endophoric and exophoric iconicity, exophoric where the [[signifier]] is iconic with the world beyond language signs, and endophoric where the signifier is iconic to another signifier within language. By endophoric he does not mean "trivial" recurrences like the letter 'e' in one sentence being iconic with the letter 'e' in another sentence, which are not iconic signs of one another according to Nöth.<ref name=ps>{{cite journal |last1=Nöth |first1=Winfried |title=Peircean Semiotics in the Study of Iconicity in Language |journal=Transactions of the Charles S. Peirce Society |date=Summer 1999 |volume=35 |issue=3 |pages=613-619}}</ref> Textual endophoric iconicity can be divided between intratextual and [[intertextual]]. An example of intratextual endophoric iconicity is "the various recurrences of the word icon and its derivatives iconic or iconicity....Insofar as the [[morpheme]] icon refers back to earlier of its recurrences in the text and the traces of them in our memory, it is an iconic sign. Insofar as these morphemes constitute a coherent pattern of relations which create a line of mentation, they form a diagrammatic icon". Intertextual iconicity would include things like [[allusion]]s, quotations etc.<ref name=ps/> Specific utterances which adhere to the rules of a language are iconic with one another. [[Phoneme]]s can also be iconic with one another in that they could both be [[consonant]]s or [[plosives]]. Another example is “the relationship between great, greater, greatest….since the [[Morphology (linguistics)|morphological]] pattern of [[adjective]] [[Adjective#Comparison (degrees)|grading]] is the same as in loud, louder, loudest”.<ref name=ps/>
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