Editing Instamatic (section)

===Commercial success===
[[File:Kodak Instamatic 277 X - 4 - with Magicube (retouch).jpg|thumb|right|Instamatic 277-X, a later model with a "[[Magicube]]" flashbulb cartridge attached]]
The Instamatic was an instant success; more than 50 million Instamatic cameras were produced between 1963 and 1970.<ref name="usatoday1"/> Kodak even gave away a considerable number in a joint promotion with Scott paper towels in the early 1970s to generate many new photographers and stimulate lasting demand for its film business.

Many other manufacturers attempted to capitalize on the popularity of the Instamatic with their own 126 cameras, including [[Canon Inc.|Canon]], [[Olympus Corporation|Olympus]], [[Minolta]], [[Ricoh]], [[Zeiss Ikon]], and even [[Rollei]]. Some of these models were far more sophisticated and expensive than the majority of the Kodak cameras: the [[Rollei SL26]], for instance, featured interchangeable lenses (28mm, 40mm, and 80mm), [[Through-the-lens metering|TTL metering]], and a rangefinder, and retailed for $300.<ref name=PM-196902/>

A new series of Instamatics was introduced in 1970 to take advantage of the new [[Flash (photography)#Flashcubes, Magicubes, and Flipflash<!--This section is linked from GTE-->|Magicube]] flash technology. Magicubes used mechanically triggered pyrotechnic detonators for each bulb, eliminating the need to carry batteries. Instamatics with Magicube sockets were denoted by an "X" in the model number (e.g. X-15 or 55X).<ref name=PP-1988/>