Editing Jade Tree (record label) (section)

===Growth and becoming established (1991–1996)===
In August of 1991, Jade Tree made their inaugural release, Culture Shock by the hardcore band Four Walls Falling. The album art included original photography by Owens. <ref name=":0" />

The new label started with many [[post-hardcore]] and [[noise rock]] bands, though these bands didn't garner much interest from the public. It wasn't until 1993, when Jade Tree released the album No Punches Pulled by DC area hardcore band, Swiz, did the label start receiving recognition. <ref name=":1">{{Cite web |title=About |url=https://jadetree.com/about |access-date=2022-10-24 |website=Jade Tree |language=en-US}}</ref>
[[File:Hot Water Music 2008.jpg|thumb|Hot Water Music 2008]]
The label began incorporating [[Emo (music)|emo]], [[punk rock|punk]], [[melodic hardcore]], and [[experimental music|experimental]] groups into their line-up. Through college, they grew the label into a stable roster by 1995.<ref name=":1" />

By 1994, Jade Tree was becoming less of a priority to the two founders. Owen had moved to [[New York City]] to attend the [[School of Visual Arts|School Of Visual Arts]] to further his photography education. Walters remained in their native Delaware, where he worked in education, focusing on disadvantaged students. A newfound interest was once again sparked, when the pair heard an unreleased demo by the band [[Lifetime (band)|Lifetime]]. By the fall of 1995, the band had officially signed with Jade Tree, and together they released the album Hello Bastards. This album would serve as the turning point for Jade Tree. <ref name=":1" />

In 1996, sales started to increase after the label released [[The Promise Ring]]'s ''[[30° Everywhere]]''.<ref>{{Cite web |date=2022-10-12 |title=The Promise Ring's Nothing Feels Good Bridges Emo and Indie Rock |url=https://www.popmatters.com/promise-ring-nothing-feels-good-atr25 |access-date=2022-10-24 |website=PopMatters |language=en-US}}</ref>  The label often used the graphic designers [[Jason Gnewikow]] and Jeremy Dean for many releases.<ref name="spin" />