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===Charity fundraising=== Since 2004 Jagex has made donations to a number of national and international charities, as well as running charity auctions for signed merchandise. Jagex has donated artwork and prizes to the MMO Calendar, which raises funds for [[St. Jude Children's Research Hospital]].<ref>{{Cite web |last=Bayer |first=Rubi |date=2009-10-24 |title=Fourth annual MMO calendar now on sale |url=https://www.engadget.com/2009-10-24-fourth-annual-mmo-calendar-now-on-sale.html |access-date=2024-03-09 |website=Engadget |language=en-US}}</ref> In 2013, Jagex introduced the "Well of Goodwill" to ''RuneScape'', which allowed players to gift in-game items or wealth to charity, featuring a hi-scores page for the players who donated. For every 10 million gold pieces from the community, Jagex donated $2 to a range of charitable causes.<ref>{{Cite web |last=Martin |first=Gaston |date=October 31, 2013 |title=RuneScape developer turning in-game gold into charity donations |url=https://www.gamespot.com/articles/runescape-developer-turning-in-game-gold-into-charity-donations/1100-6415885/ |access-date=2024-03-09 |website=GameSpot |language=en-US}}</ref> In July 2014, Jagex helped raise awareness about the illegal poaching of [[black rhino|black]] and [[white rhino]]s by adding rhinoceros pets and trivia questions to ''RuneScape''. This campaign was partnered with United for Wildlife.<ref>{{Cite web |date=July 10, 2014 |title=RuneScape Campaign Highlights Rhino Conservation Challenge |url=https://newsroom.wcs.org/News-Releases/articleType/ArticleView/articleId/5613/RuneScape-Campaign-Highlights-Rhino-Conservation-Challenge.aspx |access-date=2024-03-09 |website=newsroom.wcs.org |language=en-US}}</ref> Jagex raised over Β£445,000 in 2020, focusing on mental health and diversity and inclusion.<ref>{{Cite web |last=Ltd |first=Jagex |date=2021-05-07 |title=Jagex forges partnerships with three charities |url=https://www.jagex.com/en-GB/news/42yWUj/jagex-forges-partnerships-with-three-charities |access-date=2024-03-09 |website=Jagex |language=en-GB}}</ref>
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