Editing Jeff Robbin (section)

=== SoundJam MP ===
In 1999, Robbin joined Kincaid and Dave Heller to start a small company, SoundStep, and develop [[SoundJam MP]], a software [[jukebox]] that played [[MP3]] files.{{Sfn|Levy|2006|pp=48-49}}{{Sfn|Isaacson|2011|p=383}} The idea for SoundJam came from Kincaid's desire to make the [[Rio PMP300|Rio]] MP3 player compatible with the Mac.{{Sfn|Isaacson|2011|loc=|p=383}} Robbin chose Casady & Greene as SoundJam's software distributor.<ref name=":1">{{Cite web |last=Seff |first=Jonathan |date=April 30, 2001 |title=The Song Is Over for SoundJam |url=https://www.macworld.com/article/151570/11soundjam.html |access-date=2022-10-29 |website=Macworld |language=en}}</ref> [[David Pogue]] wrote the user manuals for SoundJam and Conflict Catcher, before he joined the ''New York Times''.<ref>{{Cite news |last=Pogue |first=David |date=2002-09-19 |title=Survival of Software's Fittest |language=en-US |work=The New York Times |url=https://www.nytimes.com/2002/09/19/technology/circuits/survival-of-softwares-fittest.html |access-date=2022-10-29 |issn=0362-4331}}</ref>

SoundJam received positive reviews,<ref>{{Cite web |last=Heid |first=Jim |date=October 31, 1999 |title=SoundJam MP |url=https://www.macworld.com/article/159570/soundjam.html |access-date=2022-10-29 |website=Macworld |language=en}}</ref> and won the Best of Macworld award in 1999;<ref>{{Cite web |date=September 30, 1999 |title=Best of Show |url=https://www.macworld.com/article/159392/bestproducts-3.html |access-date=2022-10-29 |website=Macworld |language=en}}</ref> it eventually secured 90% of the Mac MP3 software market.{{Sfn|Dormehl|2012|p=423}} SoundJam competed with the [[Audion (software)|Audion]] app, made by [[Panic Inc.|Panic]]. Both companies were vying to be acquired by Apple, but since Panic was already discussing a buyout with AOL, and since Robbin and Kincaid were ex-Apple employees, Apple chose to buy SoundJam in 2000.{{Sfn|Levy|2006|pp=51-52}}<ref>{{Cite web |last=Sasser |first=Cabel |title=The True Story of Audion |url=https://panic.com/extras/audionstory/ |access-date=2022-10-29 |website=Panic}}</ref> Apple hired Robbin, Kincaid and Heller, and used SoundJam's code as the foundation for iTunes.<ref name=":1" /><ref>{{Cite news |date=2003-07-03 |title=Casady & Greene Closes, Heralding End of an Era |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/SB10571888256224500 |access-date=2022-10-29 |issn=0099-9660}}</ref>