Editing JetBlue (section)

=== 2000s ===
JetBlue was one of only a few U.S. airlines that made a profit during the sharp downturn in airline travel following the [[September 11 attacks]].<ref>{{cite news |url=https://www.nytimes.com/2001/11/07/business/jetblue-exception-among-airlines-is-likely-to-post-a-profit.html |title=JetBlue, Exception Among Airlines, Is Likely to Post a Profit |work=[[The New York Times]] |first=Laurence |last=Zuckerman |date=November 7, 2001 |access-date=June 5, 2008}}</ref> The company's planned [[initial public offering]] was put on hold due to the attacks and subsequent downturn. The IPO took place in April 2002, raising $260 million at its NASDAQ debut.<ref>{{cite news|url=https://www.marketwatch.com/story/jetblue-ipo-is-top-gainer-of-2002-ribapharm-rises|title=JetBlue IPO soars in debut|first=Steve|last=Gelsi|website=MarketWatch|access-date=August 30, 2021}}</ref>

The airline sector responded to JetBlue and Southwest's market presence by starting mini-rival carriers: [[Delta Air Lines]] started [[Song (airline)|Song]], and [[United Airlines]] launched another rival called [[Ted (airline)|Ted]]. Song has since been disbanded and was reabsorbed by Delta and Ted reabsorbed by United.<ref>{{cite news |url=https://www.nytimes.com/2008/06/05/business/05air.html |title=More Cuts as United Grounds Low-Cost Carrier |work=[[The New York Times]] |first=Micheline |last=Maynard |date=June 5, 2008 |access-date=June 4, 2008}}</ref>

In October 2005, JetBlue's quarterly profit had plunged from US$8.1&nbsp;million to $2.7&nbsp;million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.{{citation needed|date=April 2019}}

For many years, analysts had predicted that JetBlue's growth rate would become unsustainable. Despite this, the airline continued to add planes and routes to the fleet at a brisk pace. In addition in 2006, the IAM ([[International Association of Machinists and Aerospace Workers|International Association of Machinists]]) attempted to unionize JetBlue's ramp service workers, in a move that was described by JetBlue's COO [[Dave Barger]] as "pretty hypocritical", as the IAM opposed JetBlue's creation when it was founded as New Air in 1998. The union organizing petition was dismissed by the National Mediation Board because fewer than 35 percent of eligible employees supported an election.{{citation needed|date=April 2019}}

JetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4&nbsp;million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. In addition to that, JetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50&nbsp;million in annual cost cuts and a push to boost revenue by $30&nbsp;million. In October 2006, JetBlue announced a net loss of $500,000 for the third quarter, and a plan to regain that loss by deferring some of their E190 deliveries and by selling five of their A320s.{{citation needed|date=April 2019}}

In December 2006, JetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904&nbsp;lb (410&nbsp;kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one [[flight attendant]] per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.<ref name="taking">{{Cite news |date=2006-12-14 |title=Taking the JetBlue Experience to New Heights — New A320 Cabin Configuration Will Give Customers More Inches of Legroom Than Any Other Airlines' Coach Cabin |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2006/Taking-the-JetBlue-Experience-to-New-Heights-New-A320-Cabin-Configuration-Will-Give-Customers-More-Inches-of-Legroom-Than-Any-Other-Airlines-Coach-Cabin-12-14-2006/default.aspx |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20191004010225/http://mediaroom.jetblue.com/investor-relations/press-releases/2006/12-14-2006-015123198 |archive-date=October 4, 2019}}</ref> In January 2007, JetBlue returned to profitability with a fourth quarter profit in 2006, reversing a quarterly loss in the year-earlier period. As part of the RTP plan, 2006's full-year loss was $1&nbsp;million compared to 2005's full-year loss of $20&nbsp;million. JetBlue was one of the few major airlines to post a profit in that quarter.{{Citation needed|date=October 2019}}

While its financial performance started showing signs of improvement, in February 2007, JetBlue faced a crisis, when the [[blizzard of 2007]] hit the Northeast and Midwest, throwing the airline's operations into chaos. Because JetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.<ref>[http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/JetBlue%20Airways-Business%20Strategy%20Case%20StudiesExcpContd.htm#The%20Customer%20Service%20Fiasco JetBlue Airways: Growing Pains?]. ICMR Case Study. Retrieved November 2, 2010.</ref> This reportedly cost JetBlue $30&nbsp;million.<ref>[https://money.cnn.com/2007/02/20/news/companies/jet_blue/index.htm JetBlue fiasco: $30M price tag] Retrieved November 2, 2010.</ref>

In February 2007, JetBlue announced its partnership with Irish [[flag carrier]] [[Aer Lingus]] to allow passengers to switch between airlines on a single ticket for flights with connections in either [[John F. Kennedy International Airport|New York JFK]] or [[Logan International Airport|Boston]]. Unlike traditional [[codeshare agreement]]s, the partnership did not allow the airlines to directly sell seats on each other's flights. Therefore, customers initiated the purchase on one airline's website, and then were transferred to the other airline's website to complete the transaction.<ref>{{Cite news |date=February 6, 2007 |title=JetBlue and Aer Lingus to Set Partnership |work=[[Raidió Teilifís Éireann]] |url=https://www.rte.ie/news/2007/0206/85447-aerlingus/ |access-date=2024-11-26}}</ref><ref>{{Cite news |date=February 6, 2007 |title=Ireland's Aer Lingus forms alliance with JetBlue |work=[[Reuters]] |url=https://www.reuters.com/article/aerlingus-jetblue-alliance/irelands-aer-lingus-forms-alliance-with-jetblue-idUSDUB00024520070206/ |access-date=2024-11-26}}</ref><ref>{{Cite news |date=February 7, 2007 |title=JetBlue, Aer Lingus to forge world's first international discount alliance |work=[[USA Today]] |url=http://blogs.usatoday.com/sky/2007/02/jetblue_aer_lin.html |access-date=November 26, 2024 |archive-url=https://web.archive.org/web/20080507114410/http://blogs.usatoday.com/sky/2007/02/jetblue_aer_lin.html |archive-date=May 7, 2008}}</ref><ref>{{Cite news |last1=Carey |first1=Susan |last2=Michaels |first2=Daniel |date=February 1, 2008 |title=JetBlue and Aer Lingus to Set Partnership |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/SB120180406620732593 |access-date=2023-11-17}}</ref>

Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, JetBlue's board of directors replaced founder and chief executive officer David Neeleman with Dave Barger.<ref>{{Cite news |date=2007-05-11 |title=A Change in the Cockpit at JetBlue |work=[[Bloomberg News]] |url=https://www.bloomberg.com/news/articles/2007-05-10/a-change-in-the-cockpit-at-jetbluebusinessweek-business-news-stock-market-and-financial-advice#xj4y7vzkg |access-date=2023-11-16}}</ref> He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.<ref>{{cite news |url=http://fortune.com/2015/10/13/dupont-board-ellen-kullman/|title=Another suicidal board? How DuPont's directors failed Ellen Kullman |date=October 13, 2015|work=[[Fortune magazine]]|access-date=November 10, 2015}}</ref> He became JetBlue's new chief executive officer on May 10, 2007.<ref>{{cite news |date=May 10, 2007 |title=JetBlue Airways Names Dave Barger President and Chief Executive Officer; Founder David Neeleman Will Continue to Serve as Chairman of the Board |work=JetBlue Airways Corporation |url=https://news.jetblue.com/latest-news/press-release-details/2007/JetBlue-Airways-Names-Dave-Barger-President-and-Chief-Executive-Officer-Founder-David-Neeleman-Will-Continue-to-Serve-as-Chairman-of-the-Board-05-10-2007/ |access-date=2023-11-16}}</ref> Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.<ref>{{cite news|url=http://www.nydailynews.com/money/2007/05/11/2007-05-11_jettisoned_at_jetblue.html |title=Jettisoned at JetBlue|date=May 11, 2007|work=[[New York Daily News|Daily News]]|location=New York|access-date=October 12, 2010}}</ref>

In early 2007, JetBlue also faced reliability problems with its Embraer E190 fleet. For a couple of months, JetBlue contracted [[ExpressJet]] to operate four [[Embraer ERJ family|Embraer ERJ 145]] [[regional jet]]s on behalf of JetBlue. While this was going on, two E190 aircraft at a time were sent to an Embraer maintenance facility in [[Nashville, Tennessee|Nashville]], [[Tennessee]].<ref>{{cite web|url=http://www.flightglobal.com/news/articles/embraer-tackles-jetblue-e-190-software-glitches-212551/ |title=Embraer tackles JetBlue E-190 software glitches – 3/13/2007 |publisher=Flight Global |date=2007-03-13 |access-date=2014-01-17}}</ref> ExpressJet operated routes between Boston Logan and Buffalo, New York, and Washington Dulles, and between New York–JFK and Columbus, Ohio (since terminated), and Richmond, Virginia.<ref>{{cite news |last=Polek |first=Gregory |date=2007-03-26 |title=XJet ERJ 145s Spell JetBlue E190s |publisher=Aviation International News |url=https://www.ainonline.com/aviation-news/air-transport/2007-03-26/xjet-erj-145s-spell-jetblue-e190s |access-date=2023-11-16}}</ref>

In July 2007, the airline partnered with 20th Century Fox's film ''[[The Simpsons Movie]]'' to become the "Official Airline of Springfield".<ref>{{cite web|url=https://www.dmnews.com/channel-marketing/multi-omnichannel/news/13066870/the-simpsons-to-appear-in-7elevens-fly-jetblue|title=The Simpsons to appear in 7-Elevens, fly JetBlue|website=DMNews.com| date=July 3, 2007 |access-date=2018-12-22}}</ref> In addition, a contest was held in which the grand prize would be a trip on JetBlue to Los Angeles to attend the premiere of the film. The airline's website was also redecorated with characters and their favorite JetBlue destinations and the company was taken over by the show/film's businessman villain [[Montgomery Burns]].<ref>[http://www.thedesertsun.com/apps/pbcs.dll/article?AID=/20070717/UPDATE/70717010)) mydesert.com {{!}} The Desert Sun {{!}} Palm Springs news, community, entertainment, yellow pages and classifieds. Serving Palm Springs, California]. ''The Desert Sun''. Retrieved December 22, 2010. {{dead link|date=May 2017}}</ref>

In August 2007, the airline added exclusive content from ''[[The New York Times]]'' in the form of an in-flight video magazine, conducted by ''Times'' journalists and content from NYTimes.com.<ref>{{cite web|url=http://www.productplacement.biz/news/television/jet-blue-product-placement-20070806-2276-84.html |title=Product Placement News |access-date=March 5, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20070929011548/http://www.productplacement.biz/news/television/jet-blue-product-placement-20070806-2276-84.html |archive-date=September 29, 2007}}</ref>

On November 8, 2007, JetBlue appointed Ed Barnes as interim CFO, following the resignation of former CFO John Harvey.<ref>{{cite web |date=November 8, 2007 |title=JetBlue Names Ed Barnes Interim Chief Financial Officer |url=https://ir.jetblue.com/news/news-details/2007/JetBlue-Names-Ed-Barnes-Interim-Chief-Financial-Officer-11-08-2007/default.aspx |url-status=live |archive-url=https://archive.today/20120721202112/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1075263&highlight= |archive-date=July 21, 2012 |access-date=2023-11-16 |website=JetBlue Airways Corporation}}</ref>

On December 13, 2007, JetBlue and Germany-based [[Lufthansa]] announced JetBlue's intent to sell 19% of JetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they planned to seek operational cooperation with JetBlue.<ref>{{Cite news |last=Peterson |first=Kyle |date=2007-12-14 |title=UPDATE 3-Lufthansa to buy 19 pct stake in JetBlue |work=[[Reuters]] |url=https://www.reuters.com/article/jetblue-lufthansa/update-3-lufthansa-to-buy-19-pct-stake-in-jetblue-idUSN1323979120071213 |access-date=2023-11-16}}</ref> Lufthansa planned to offer connections to JetBlue flights in Boston, New York (JFK), and [[Orlando International Airport]] (no longer a connection).<ref>[http://www.lufthansa.com/online/portal/lh/us/info_and_services/local_box?nodeid=2175805&l=en&cid=1000390 Lufthansa Partnership]. July 30, 2008.</ref> After making a codeshare agreement with [[Lufthansa]] that went into effect in 2010, JetBlue transitioned to the [[Sabre reservation system]]<ref name="cranky">[http://crankyflier.com/2007/12/14/lufthansa-takes-jetblue-under-its-wings/ / Lufthansa Takes JetBlue Under Its Wings]. (December 14, 2007). Retrieved April 25, 2014.</ref> enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs.<ref>{{Cite news |last=Snyder |first=Brett |date=2009-02-23 |title=JetBlue Leaves Open Skies for Sabre |work=[[CBS News]] |url=https://www.cbsnews.com/news/jetblue-leaves-open-skies-for-sabre/ |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20090226062759/http://industry.bnet.com/travel/1000846/jetblue-leaves-open-skies-for-sabre/ |archive-date=February 26, 2009}}</ref> By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.

In the March edition of ''Airways Magazine'', it was announced that once JetBlue partnered with [[Yahoo!]] and with [[BlackBerry]] producer [[Research in Motion]], that the airline would offer free, limited [[Wi-Fi]] capabilities on a single aircraft, N651JB, an [[Airbus A320 family|Airbus A320-200]] dubbed "BetaBlue". People could access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. [[LiveTV]] in Melbourne, Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct [[Airfone]].<ref>{{Cite news |date=2007-12-11 |title=Photo Release — BetaBlue Flies High With In-flight E-mail and Instant Messaging: JetBlue Airways Joins With LiveTV, Yahoo! and RIM to Become the First U.S. Domestic Carrier to Provide Free In-flight Connectivity |work=JetBlue Airways Corporation |url=https://news.jetblue.com/latest-news/press-release-details/2007/Photo-Release-BetaBlue-Flies-High-With-In-flight-E-mail-and-Instant-Messaging-JetBlue-Airways-Joins-With-LiveTV-Yahoo-and-RIM-to-Become-the-First-U.S.-Domestic-Carrier-to-Provide-Free-In-flight-Connectivity-12-11-2007/default.aspx |url-status=live |access-date=2023-11-16 |archive-url=https://archive.today/20131031153532/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1086409&highlight= |archive-date=31 October 2013}}</ref>

On March 19, 2008, JetBlue added [[Orlando, Florida]], as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include [[Cancún]], Mexico; [[Bridgetown, Barbados]]; [[Bogotá]], Colombia; [[Nassau, Bahamas]]; [[San José, Costa Rica]]; and [[Santo Domingo]], Dominican Republic. In conjunction with the addition of new routes the airline continued significant expansion of operations at Orlando International Airport including a 292-room lodge that houses trainees attending the existing "JetBlue University" training facility, which opened in 2015.<ref>{{Cite news |date=2008-03-19 |title=JetBlue Plans New Focus City At Orlando International Airport |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2008/JetBlue-Plans-New-Focus-City-At-Orlando-International-Airport-03-19-2008/default.aspx |url-status=live |access-date=November 17, 2023 |archive-url=https://web.archive.org/web/20191004011250/http://mediaroom.jetblue.com/investor-relations/press-releases/2008/03-19-2008-015103683 |archive-date=October 4, 2019}}</ref>

On May 21, 2008, JetBlue named Joel Peterson chairman and Frank Sica vice chairman of its board of directors, replacing David Neeleman, who had stepped down as CEO in 2007.<ref>{{cite news|url=https://www.wsj.com/articles/SB121140727897312183 |work=[[The Wall Street Journal]] |title=JetBlue Solidifies Succession Plan |date=May 21, 2008 |first=Kathy |last=Shwiff}}</ref><ref>{{Cite news |date=2008-05-21 |title=JetBlue's Board of Directors Elects Joel Peterson Chairman, Frank Sica Vice-Chairman |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2008/JetBlues-Board-of-Directors-Elects-Joel-Peterson-Chairman-Frank-Sica-Vice-Chairman-05-21-2008/default.aspx |url-status=live |access-date=November 17, 2023 |archive-url=https://web.archive.org/web/20191004011751/http://mediaroom.jetblue.com/investor-relations/press-releases/2008/05-21-2008-015101386 |archive-date=October 4, 2019}}</ref>

On August 4, 2008, the [[Associated Press]] reported that JetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. This decision was in a series of moves designed to increase revenue. JetBlue told the Associated Press that it expected to collect $40&nbsp;million from passengers selecting seats with extra legroom and $20&nbsp;million from passengers paying $15 to check a second bag. In September 2008, JetBlue began charging passengers $10–30 for an extended-leg-room seat depending on the length of the flight.<ref>{{cite news | agency=[[Associated Press]] | title=JetBlue to charge $7 for pillow, blanket | website=Dail News | location=New York | date=August 4, 2008 | url=https://www.nydailynews.com/news/world/jetblue-charge-7-pillow-blanket-article-1.312554 | archive-url=https://web.archive.org/web/20191004011949/https://www.nydailynews.com/news/world/jetblue-charge-7-pillow-blanket-article-1.312554 | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref><ref name="Fees">{{cite web | title=Optional Services and Fees | website=JetBlue Airways | url=https://www.jetblue.com/legal/fees | archive-url=https://web.archive.org/web/20191004012218/https://www.jetblue.com/legal/fees | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref>

In September 2008, JetBlue began operating Republican vice presidential candidate [[Sarah Palin]]'s campaign aircraft, an E190.<ref>{{cite web |author=Gillum |first=Jack |date=September 5, 2008 |title=Tucson-based company delivers campaign jet to Palin |url=https://tucson.com/business/tucson-based-company-delivers-campaign-jet-to-palin/article_608641f1-9f53-5425-99a7-4f2c9b448431.html |url-status=live |archive-url=https://web.archive.org/web/20080906125550/http://www.azstarnet.com/sn/fromcomments/256059.php |archive-date=September 6, 2008 |access-date=November 17, 2023 |website=tucson.com}}</ref><ref>{{cite news |date=November 7, 2008 |title=Palin campaign plane returned to JetBlue |work=[[ABC News (United States)|ABC News]] |url=https://abcnews.go.com/Travel/story?id=6199725&page=1 |access-date=November 17, 2023}}</ref>
[[File:JFKTerminal5EntryHall.jpg|thumb|The entry hall of Terminal 5 at [[John F. Kennedy International Airport]]]]

On October 22, 2008, JetBlue opened its new primary hub at [[John F. Kennedy International Airport]] (''JFK''), '''''Terminal 5''''', or simply '''''T5''''', costing approximately $800 million to build.<ref>{{cite news | last=Maynard | first=Micheline | title=JetBlue Twitters its New Terminal | work=[[The New York Times]] | date=October 22, 2008 | url=http://thelede.blogs.nytimes.com/2008/10/22/jetblue-twitters-its-new-terminal/ | access-date=September 27, 2019}}</ref> The first flight arrived from [[Bob Hope Airport]] (B6 #358) at 5:06am followed by arrivals from [[Oakland International Airport]] and [[Long Beach Airport]], respectively.<ref>{{Cite web |date=2023-07-28 |title=JetBlue Special Assistance |url=https://airlinespolicy.com/special-assistance/jetblue-special-assistance/ |access-date=2023-11-18}}</ref><ref>{{Cite web |date=November 17, 2023 |title=JetBlue Terminal 5 at JFK |url=https://www.jetblue.com/at-the-airport/terminal-5-at-jfk |access-date=November 17, 2023 |website=JetBlue}}</ref> The new T5 replaced JetBlue's old hub at JFK Terminal 6. The last flight to operate out of T6 was a departure to [[Rafael Hernández Airport]] in [[Aguadilla, Puerto Rico]], departing at 11:59pm.

In 2009, JetBlue announced that it was looking for a new headquarters location, and was considering moving either within the [[New York City metropolitan area]] or to the [[Orlando, Florida]], area.<ref>Clarke, Sarah K. and Scott Powers. "[http://www.orlandosentinel.com/business/orl-jet-blue-hq-101309,0,1598050.story Orlando is a front-runner for JetBlue headquarters]." ''[[Orlando Sentinel]]''. October 13, 2009. Retrieved October 14, 2009.</ref> In April 2009, [[Helen M. Marshall|Helen Marshall]], the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city.<ref>{{Cite news |date=January 14, 2009 |title=Queens Borough President Helen Marshall tries to calm financial fears in State of the Borough speech |work=[[New York Daily News]] |url=https://www.nydailynews.com/2009/01/14/queens-borough-president-helen-marshall-tries-to-calm-financial-fears-in-state-of-the-borough-speech/ |access-date=2023-11-18}}</ref>

On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming tenth anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' was no longer silver and blue but a dark, navy blue.{{Cn|date=August 2024}}