Editing Lawrence Springborg (section)

==2004 election==
The campaign for the [[2004 Queensland state election|2004 state election]] relied heavily on Springborg's personal profile. He literally ran for much of the campaign, appearing to be jogging through state forests on electoral advertising, emphasising his physical fitness. The Nationals marketed Springborg merchandise extensively, including life-size cardboard cutouts. In a move unthinkable for Nationals of an earlier era, he appeared in a ''[[Courier-Mail]]'' photograph clad only in a towel and ironing his own shirt.<ref>{{cite news |author=Frances Whiting |url=http://www.news.com.au/opinion/sexing-up-the-queensland-election/story-e6frfs99-1111119156623 |title=Sexing up the Queensland election |publisher=news.com.au |date=17 March 2009 |accessdate=25 June 2014 |url-status=live |archiveurl=https://web.archive.org/web/20150207162959/http://www.news.com.au/opinion/sexing-up-the-queensland-election/story-e6frfs99-1111119156623 |archivedate=7 February 2015  }}</ref>